Product Onboarding

Potential
Megatrend

Real Economy
Opportunity

Summary

54

Featured Companies

$2,198M

Total Raised In Trend

0

B10 Portfolio Companies

Hiring and Funding Speed

Slowest

Fastest

Trend Maturity

Early

Growth

Market

Growth

Trend growth is a proprietary composite score based on the speed of hiring and fundraising. Base11 benchmarks trend growth against the growth of other trends analysed through the Base11 platform.

Avg Trend Benchmark

Product Onboarding

03/1801/1911/1909/2007/2105/22

Month Of

Yearly Financing

The total amount raised by companies in the trend by year.

$200M$400M$600M'19'20'21'22

Funding by Segment

Software Product Onboarding53%
Customer Success24%
Implementation12%
Video Based Guidance10%

Segments & Companies

Locations

Select...

Stages

Select...

Investors

Select...

Sort by

Customer Success

Software to manage customer interactions and support inquiries

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Gainsight

2009

Acquired

$156M

1301

San Francisco, United States

Insight Partners, Lightspeed Venture Partners, Battery Ventures, Bessemer Venture Partners, Cultivation Capital, and 8 others

Intercom

2011

Series D

$241M

1436

San Francisco, United States

Bessemer Venture Partners, Social Capital, Index Ventures, Kleiner Perkins, ICONIQ Capital, and 27 others

Limitless

2016

Series B

$21M

112

London, United Kingdom

AlbionVC, Unilever Ventures, Redline Capital, Downing Ventures, Genesys

Stonly

2018

Series A

$26M

69

Levallois, France

Accel, Northzone, Renaud Visage, Nicolas Steegmann, Clément Buyse, and 3 others

Lou

2018

Pre-Seed

$1M

15

Austin, United States

M13, The Fund, Techstars, Techstars New York City Accelerator

ClientSuccess

2014

Seed

$6M

33

Lehi, United States

Album VC, Techstars Ventures, Cervin, Josh James, Service Provider Capital, and 10 others

Demodesk

2018

Seed

$11M

48

Munich, Germany

Y Combinator, Global Founders Capital, Balderton Capital, Target Global, Kleiner Perkins, and 7 others

CustomerSuccessBox

2018

Seed

$1M

21

San Francisco, United States

Pi Ventures, Axilor Ventures

UserIQ

2014

Other

$10M

6

Atlanta, United States

BIP Capital, Tech Square Ventures, BLH Venture Partners, Accelerant Venture Capital

Onboardlist

2019

Other

-

1

Portland, United States

Chris Tsongas

more

ChurnZero

2015

Series B

$35M

-

Washington, United States

Grotech Ventures, JMI Equity, Baird Capital, Middleland Capital, Center for Innovative Technology, and 1 others

Chameleon

2015

Series A

$15M

-

San Francisco, United States

True Ventures, Matrix Partners, Kevin Mahaffey, Vast Ventures, Sheel Mohnot, and 4 others

Data Onboarding

Software to streamline customer data ingestion during onboarding

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Flatfile

2018

Other

-

89

Denver, Colorado

David Boskovic, Eric Crane

more

OneSchema

2021

Pre-Seed

-

12

San Francisco, United States

Y Combinator

Dromo

2019

Seed

-

6

Seattle, Washinton

Ankit G., Ayush S.

more

Osmos

2019

Series A

$13M

-

Seattle, United States

Lightspeed Venture Partners, CRV, Pear VC, SV Angel

Implementation

Project management software for recurring product onboarding workflows for both teams and customers

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Accord

2020

Seed

$7M

68

San Francisco, United States

Stripe, Y Combinator, Mike Murchison, Stephanie Schatz

Pipefy

2013

Series C

$123M

578

San Francisco, United States

Insight Partners, SOFTBANK Latin America Ventures, 500 Global, Bossanova Investimentos, Asymmetry Ventures, and 15 others

Spekit

2018

Series B

$61M

167

Denver, United States

Bonfire Ventures, Craft Ventures, Matchstick Ventures, Operator Collective, Renegade Partners, and 5 others

Baton

2015

Other

$20M

27

New York, United States

Activant Capital, Global Founders Capital, Carsten Thoma, Emerald Development Managers

Lessonly by Seismic

2010

Acquired

$29M

85

Indianapolis, United States

OpenView, Allos Ventures, AXA Venture Partners, Alumni Ventures, Zendesk, and 10 others

Process Street

2014

Series A

$15M

56

San Francisco, United States

Blackbird Ventures, Accel, AngelPad, New Ground Ventures, Vinay Patankar, and 10 others

Mobile Product Onboarding

Software to develop manage product onboarding flows for mobile apps

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Pointzi

2017

Seed

-

13

San Francisco, United States

500 Startups

Candu

2019

Seed

$7M

16

San Francisco, United States

Haystack, Angular Ventures, Edward Lando, Two Sigma Ventures, Nadav Ben-Chanoch, and 2 others

Jiny

2017

Acquired

$1M

-

Bangalore, India

Kushagra Sinha, Sahil Sachdeva

more

3one4 Capital, Ankur Capital, Phanindra Sama

Software Product Onboarding

Software to build and improve SaaS product onboarding experiences

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Whatfix

2014

Series D

$140M

1001

San Jose, United States

Sequoia Capital India, Helion Venture Partners, Stellaris Venture Partners, SoftBank Vision Fund, Eight Roads Ventures India, and 13 others

GuideCX

2017

Series B

$40M

123

Draper, United States

Album VC, Sorenson Ventures, Meritech Capital Partners, EPIC Ventures, Sorenson Capital, and 3 others

Appcues

2013

Series B

$53M

111

Boston, United States

Sierra Ventures, NewSpring, Bridge Bank, Accomplice, Atlas Venture, and 15 others

Stonly

2018

Series A

$26M

69

Levallois, France

Accel, Northzone, Renaud Visage, Nicolas Steegmann, Clément Buyse, and 3 others

Rocketlane

2020

Series A

$21M

66

Walnut, United States

Nexus Venture Partners, Matrix Partners India, 8VC, Gokul Rajaram, iSeed, and 6 others

WalkMe

2011

IPO

$308M

1221

San Francisco, United States

Insight Partners, Greenspring Associates, EDBI, Mangrove Capital Partners, Vitruvian Partners, and 4 others

Pendo

2013

Series F

$470M

975

Raleigh, United States

Sapphire Ventures, Contour Venture Partners, Battery Ventures, Thoma Bravo, B Capital Group, and 12 others

apty

2018

Series A

$13M

115

Austin, United States

645 Ventures, Companyon Ventures, Reformation Partners, Gaingels, MyAsia VC, and 3 others

Userlane

2015

Series B

$16M

110

München, Germany

Five Elms Capital, Capnamic Ventures, High-Tech Grunderfonds, neosfer (formerly main incubator), Commerzbank, and 1 others

Everafter.ai

2019

Seed

$13M

46

Tel Aviv, Israel

TLV Partners, Vertex Ventures, Zohar Gilon, Amit Gilon, Benny Shneider

Userpilot

2018

Seed

$6M

54

Middletown, United States

500 Global, Silicon Badia, ScOp Venture Capital

UserGuiding

2017

Seed

$1M

30

San Francisco, United States

Collective Spark, Hackquarters, Galata Business Angels, Aykut Karaalioglu, Angel Effect

OnRamp

2019

Seed

-

11

Boston, United States

Contour Venture Partners, Pear VC, NFX, Quiet Capital, The MBA Fund

Bento

2020

Seed

-

11

San Francisco, United States

Y Combinator

Toonimo

2013

Seed

$10M

43

New York, United States

Tuvia Barak, Lux Capital, Ohad Rozen

Arrows

2020

Seed

$3M

10

Los Angeles, United States

Gradient Ventures, John Curtius, Soleio ​Cuervo, Jeff Lawson, Jason Warner, and 5 others

Inline Manual

2014

Other

-

8

London, United Kingdom

Marek Sotak, Riki Fridrich, Vojtech Kusy

more

Boardme

2016

Other

-

2

Kortrijk, Belgium

Matthijs Stichelbaut

more

HelpHero

2019

Other

-

1

Parnell, New Zealand

Jennifer Tee

more

FlowDash

2021

Other

-

1

Bengaluru, India

Jatin Sandilya

more

Notion Labs, Inc.

Elevio

2015

Acquired

$1M

3

Melbourne, Australia

Blackbird Ventures, AirTree Ventures, Startmate

Simpo

2016

Acquired

$16M

-

San Francisco, United States

Redpoint, Seedcamp, Bossanova Investimentos, Elad Gil, UpWest, and 2 others

UserLeap

2018

Other

$58M

-

San Francisco, United States

Ryan Glasgow

more

Hack VC, Agile Angel, First Round Capital, LLC, AH Capital Management, LLC dba Andreessen Horowitz, Accel Partners, LP, Lenny Rachitsky, Dylan Field, Elad Gil, Jack Altman, Akshay Kothari, Ben Porterfield, Bobby Lo

UserTip

2020

Other

-

-

Singapore, Singapore

Shafiq Yussaini

more

Cohere

2020

Other

-

-

New York, United States

Jason Wang

more

Initialized Capital, BoxGroup, Y Combinator, Soma Capital, Chapter One Ventures, and 2 others

Video Based Guidance

Tools that leverage video to enhance the customer onboarding experience

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Hippo Video

2016

Series A

$6M

123

Chennai, India

Alpha Wave Global, Surge, Kae Capital, Exfinity Venture Partners

Loom

2016

Series C

$204M

278

San Francisco, United States

Sequoia Capital, General Catalyst, Andreessen Horowitz, Coatue, Y Combinator, and 20 others

Sendspark

2019

Seed

-

12

San Antonio, United States

Active Capital, 500 Global, Root and Shoot Ventures, Venture for America

Bonjoro

2017

Seed

-

16

Sydney, Australia

Tidal Ventures

Financing

Top Investors

Investor

Companies Backed

Rounds Participated In

Rounds Led

Companies

500 Global

4

15

1.0

Pipefy, Intercom, Userpilot, Sendspark

Insight Partners

3

12

7.0

Pipefy, Gainsight, WalkMe

Kleiner Perkins

3

8

2.0

Intercom, Loom, Demodesk

Salesforce Ventures

3

12

0.0

Gainsight, Pendo, Process Street

Accel

2

10

6.0

Stonly, Process Street

Contour Venture Partners

2

15

5.0

Pendo, OnRamp

Album VC

2

7

4.0

GuideCX, ClientSuccess

Battery Ventures

2

18

4.0

Gainsight, Pendo

Bessemer Venture Partners

2

8

3.0

Intercom, Gainsight

Lightspeed Venture Partners

2

5

3.0

Gainsight, Osmos

Meritech Capital Partners

2

9

3.0

GuideCX, Pendo

Global Founders Capital

2

4

3.0

Demodesk, Baton

OpenView

2

4

2.0

Pipefy, Lessonly by Seismic

Blackbird Ventures

2

8

2.0

Process Street, Elevio

Social Capital

2

5

1.0

Intercom, Loom

Recent Rounds

Largest Rounds

Company

Segment

Round Date

Round Size

Round Stage

Investors

Chameleon

Customer Success

09/22

$13M

Series A

Matrix Partners, True Ventures, Kevin Mahaffey, Taylor Brown, Kevin Wang

Userpilot

Software Product Onboarding

09/22

$5M

Seed

Silicon Badia, 500 Global, ScOp Venture Capital

Baton

Implementation

04/22

$7M

Other

Baton

Implementation

04/22

$3M

Note

GuideCX

Software Product Onboarding

02/22

$25M

Series B

Meritech Capital Partners, EPIC Ventures, Album VC, Sorenson Capital, Prelude Fund, and 1 others

Appcues

Software Product Onboarding

01/22

$7M

Debt

Bridge Bank

Stonly

Customer Success

01/22

$22M

Series A

Northzone, Accel

Stonly

Software Product Onboarding

01/22

$22M

Series A

Northzone, Accel

Spekit

Implementation

01/22

$45M

Series B

Craft Ventures, Bonfire Ventures, Matchstick Ventures, Felicis Ventures, Operator Collective, and 2 others

Rocketlane

Software Product Onboarding

01/22

$18M

Series A

8VC, Nexus Venture Partners, Matrix Partners India, Gokul Rajaram

Appcues

Software Product Onboarding

01/22

$32M

Series B

NewSpring, Sierra Ventures, Accomplice, Columbia Partners Private Capital

UserIQ

Customer Success

12/21

$2M

Other

Pendo

Software Product Onboarding

11/21

$110M

Secondary

Thoma Bravo

Pipefy

Implementation

10/21

$75M

Series C

SOFTBANK Latin America Ventures, 500 Global, Insight Partners, Bossanova Investimentos, Long Journey Ventures, and 2 others

Everafter.ai

Software Product Onboarding

09/21

$13M

Seed

Vertex Ventures, TLV Partners, Zohar Gilon, Amit Gilon, Benny Shneider

OneSchema

Data Onboarding

08/21

$0M

Pre-Seed

Y Combinator

Accord

Implementation

08/21

$1M

Seed

Mike Murchison, Stephanie Schatz

Pendo

Software Product Onboarding

07/21

$150M

Series F

B Capital Group, Tiger Global Management, Sapphire Ventures, Battery Ventures, General Atlantic, and 6 others

apty

Software Product Onboarding

07/21

$8M

Series A

645 Ventures, Companyon Ventures, Reformation Partners

OnRamp

Software Product Onboarding

07/21

$0M

Seed

Quiet Capital

Osmos

Data Onboarding

07/21

$13M

Series A

Lightspeed Venture Partners, CRV, SV Angel, Pear VC

Arrows

Software Product Onboarding

06/21

$3M

Seed

Gradient Ventures, John Curtius, Soleio ​Cuervo, Jeff Lawson, Jason Warner, and 5 others

Rocketlane

Software Product Onboarding

06/21

$3M

Seed

Nexus Venture Partners, Matrix Partners India, iSeed, Krish Subramanian, Jonathan Swanson, and 4 others

Whatfix

Software Product Onboarding

06/21

$90M

Series D

SoftBank Vision Fund, F-Prime Capital, Cisco Investments, Sequoia Capital India, Eight Roads Ventures, and 1 others

Loom

Video Based Guidance

05/21

$130M

Series C

Andreessen Horowitz, Sequoia Capital, General Catalyst, Coatue, Kleiner Perkins, and 1 others

Spekit

Implementation

03/21

$13M

Series A

Renegade Partners, Foundry Group, Bonfire Ventures, GTMFund, Matchstick Ventures, and 2 others

ChurnZero

Customer Success

03/21

$25M

Series B

JMI Equity, Grotech Ventures, Baird Capital

Accord

Implementation

02/21

$6M

Seed

Stripe, Y Combinator

Limitless

Customer Success

02/21

$10M

Series B

Redline Capital, Genesys, AlbionVC, Unilever Ventures

Intercom

Customer Success

01/21

$0M

Secondary

Candu

Mobile Product Onboarding

12/20

$5M

Seed

Two Sigma Ventures, Edward Lando, Nadav Ben-Chanoch, Jon Oringer, Pareto Holdings

apty

Software Product Onboarding

12/20

$5M

Seed

Companyon Ventures, Gaingels, MyAsia VC, Reformation Partners, Creative Co Capital, and 2 others

GuideCX

Software Product Onboarding

11/20

$10M

Series A

Sorenson Ventures, EPIC Ventures, Album VC, Prelude Fund, Orchard Venture Partners

Userpilot

Software Product Onboarding

10/20

$1M

Seed

500 Global

Hippo Video

Video Based Guidance

09/20

$5M

Series A

Alpha Wave Global, Exfinity Venture Partners, Surge, Kae Capital

Demodesk

Customer Success

09/20

$8M

Seed

Balderton Capital, FundersClub, Target Global

UserGuiding

Software Product Onboarding

08/20

$1M

Seed

Collective Spark, Galata Business Angels, Angel Effect

Bento

Software Product Onboarding

08/20

$0M

Seed

Y Combinator

Userlane

Software Product Onboarding

07/20

$11M

Series B

Five Elms Capital, High-Tech Grunderfonds, Capnamic Ventures, Commerzbank

Sendspark

Video Based Guidance

06/20

$0M

Seed

500 Global, Root and Shoot Ventures

Loom

Video Based Guidance

05/20

$29M

Series B

Sequoia Capital, Coatue, General Catalyst, Dylan Field, Kleiner Perkins, and 2 others

Spekit

Implementation

05/20

$0M

Seed

Operator Collective

Baton

Implementation

05/20

$10M

Series A

Activant Capital, Global Founders Capital, Carsten Thoma, Emerald Development Managers

OnRamp

Software Product Onboarding

05/20

$0M

Pre-Seed

Contour Venture Partners, Pear VC, NFX, The MBA Fund

apty

Software Product Onboarding

04/20

$0M

Seed

Reformation Partners

Userpilot

Software Product Onboarding

04/20

$0M

Seed

500 Global

Lessonly by Seismic

Implementation

03/20

$15M

Series C

AXA Venture Partners, Alumni Ventures, Zendesk, Rethink Education, Allos Ventures, and 3 others

Process Street

Implementation

02/20

$12M

Series A

Accel, Atlassian, Blackbird Ventures, Salesforce Ventures, Gokul Rajaram, and 4 others

Stonly

Customer Success

02/20

$4M

Seed

Accel, Renaud Visage, Clément Buyse, Jonathan Benhamou

Stonly

Software Product Onboarding

02/20

$4M

Seed

Accel, Renaud Visage, Clément Buyse, Jonathan Benhamou

Whatfix

Software Product Onboarding

02/20

$32M

Series C

Sequoia Capital India, F-Prime Capital, Cisco Investments, Eight Roads Ventures

Candu

Mobile Product Onboarding

01/20

$0M

Seed

Angular Ventures

Everafter.ai

Software Product Onboarding

01/20

$0M

Seed

TLV Partners

Dromo

Data Onboarding

01/20

$0M

Seed

WalkMe

Software Product Onboarding

12/19

$90M

Series G

Vitruvian Partners, Insight Partners

Loom

Video Based Guidance

11/19

$30M

Series B

Sequoia Capital, Dylan Field, Kleiner Perkins, Mathilde Collin, Kevin Systrom, and 1 others

Userpilot

Software Product Onboarding

11/19

$0M

Pre-Seed

500 Global

Demodesk

Customer Success

10/19

$2M

Seed

Global Founders Capital, Y Combinator, FundersClub, Kleiner Perkins, Jude Gomila, and 5 others

Pendo

Software Product Onboarding

10/19

$100M

Series E

Sapphire Ventures, Tiger Global Management, Battery Ventures, General Atlantic, FirstMark, and 3 others

Sendspark

Video Based Guidance

10/19

$0M

Pre-Seed

Active Capital, Venture for America

Simpo

Software Product Onboarding

10/19

$11M

Series A

Bossanova Investimentos

Spekit

Implementation

10/19

$3M

Seed

Bonfire Ventures, Matchstick Ventures, Dan Scheinman

UserGuiding

Software Product Onboarding

09/19

$0M

Seed

Collective Spark, Galata Business Angels, Aykut Karaalioglu

GuideCX

Software Product Onboarding

08/19

$2M

Seed

Album VC

Candu

Mobile Product Onboarding

07/19

$1M

Other

Stonly

Customer Success

07/19

$0M

Pre-Seed

Renaud Visage, Nicolas Steegmann, Thibaud Elziere, Clément Buyse, Eduardo Ronzano, and 1 others

Stonly

Software Product Onboarding

07/19

$0M

Pre-Seed

Renaud Visage, Nicolas Steegmann, Thibaud Elziere, Clément Buyse, Eduardo Ronzano, and 1 others

Lou

Customer Success

07/19

$1M

Pre-Seed

Techstars, M13, The Fund, Techstars New York City Accelerator

Jiny

Mobile Product Onboarding

07/19

$1M

Seed

3one4 Capital, Ankur Capital, Phanindra Sama

Pipefy

Implementation

07/19

$45M

Series B

Insight Partners, Bossanova Investimentos, Trinity Ventures, Endeavor Catalyst, OpenView, and 1 others

Candu

Mobile Product Onboarding

06/19

$1M

Pre-Seed

Haystack, Angular Ventures

Simpo

Software Product Onboarding

06/19

$5M

Seed

Redpoint, Seedcamp, Elad Gil, UpWest, Joule Ventures

Toonimo

Software Product Onboarding

05/19

$3M

Seed

ChurnZero

Customer Success

04/19

$7M

Series A

Baird Capital, Grotech Ventures, Middleland Capital, Center for Innovative Technology, Charlottesville Angel Network

Hippo Video

Video Based Guidance

04/19

$2M

Seed

Surge

Limitless

Customer Success

04/19

$7M

Series A

AlbionVC, Unilever Ventures, Downing Ventures

UserIQ

Customer Success

04/19

$4M

Other

BLH Venture Partners

GuideCX

Software Product Onboarding

04/19

$2M

Seed

Album VC, Prelude Fund

Demodesk

Customer Success

03/19

$0M

Pre-Seed

Y Combinator

Whatfix

Software Product Onboarding

03/19

$13M

Series B

Eight Roads Ventures India, F-Prime Capital, Cisco Investments, Stellaris Venture Partners, Helion Venture Partners

Pointzi

Mobile Product Onboarding

03/19

$0M

Seed

Loom

Video Based Guidance

02/19

$11M

Series A

Kleiner Perkins, Dylan Field, Daniel Gross, Jared Leto

WalkMe

Software Product Onboarding

11/18

$10M

Series F

EDBI

GuideCX

Software Product Onboarding

10/18

$1M

Seed

WalkMe

Software Product Onboarding

09/18

$40M

Series F

Insight Partners, Mangrove Capital Partners

Pendo

Software Product Onboarding

09/18

$50M

Series D

Sapphire Ventures, Battery Ventures, FirstMark, Geodesic Capital, Contour Venture Partners, and 2 others

Appcues

Software Product Onboarding

08/18

$10M

Series A

Sierra Ventures, Accomplice, Kevin Liu, Matt Mickiewicz, Andreas Wiele, and 5 others

ClientSuccess

Customer Success

07/18

$3M

Seed

Cervin, Album VC

Process Street

Implementation

06/18

$2M

Seed

New Ground Ventures, Blackbird Ventures, AirTree Ventures, Gokul Rajaram, Nelstone Ventures, and 2 others

Bonjoro

Video Based Guidance

06/18

$0M

Seed

Tidal Ventures

Spekit

Implementation

06/18

$0M

Angel

Pipefy

Implementation

03/18

$0M

Series A

500 Global, Asymmetry Ventures, Alexander Aghassipour

Intercom

Customer Success

03/18

$125M

Series D

Kleiner Perkins, Bessemer Venture Partners, GV, Vulcan Capital

Userlane

Software Product Onboarding

03/18

$5M

Series A

Capnamic Ventures, High-Tech Grunderfonds, FTR Ventures

CustomerSuccessBox

Customer Success

03/18

$1M

Seed

Pi Ventures, Axilor Ventures

Toonimo

Software Product Onboarding

03/18

$1M

Seed

Simpo

Software Product Onboarding

02/18

$0M

Seed

Danny Hadar

Hippo Video

Video Based Guidance

01/18

$0M

Seed

Kae Capital

UserIQ

Customer Success

12/17

$2M

Other

Limitless

Customer Success

12/17

$3M

Seed

Downing Ventures, Unilever Ventures