Product Onboarding

Potential
Megatrend

Real Economy
Opportunity

Summary

54

Featured Companies

$1,903M

Total Raised In Trend

0

B10 Portfolio Companies

Hiring and Funding Speed

Slowest

Fastest

Trend Maturity

Early

Growth

Market

Growth

Trend growth is a proprietary composite score based on the speed of hiring and fundraising. Base11 benchmarks trend growth against the growth of other trends analysed through the Base11 platform.

Avg Trend Benchmark

Product Onboarding

03/1801/1911/1909/2007/21

Month Of

Yearly Financing

The total amount raised by companies in the trend by year.

$100M$200M$300M$400M$500M'16'17'18'19'20'21

Funding by Segment

Software Product Onboarding48%
Customer Success29%
Video Based Guidance11%
Implementation8%

Segments & Companies

Locations

Select...

Stages

Select...

Investors

Select...

Sort by

Customer Success

Software to manage customer interactions and support inquiries

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Gainsight

2009

Acquired

$156M

890

San Francisco, United States

Bessemer Venture Partners, Battery Ventures, Insight Partners, Lightspeed Venture Partners, Cultivation Capital, and 7 others

Intercom

2011

Series D

$292M

1066

San Francisco, United States

Bessemer Venture Partners, ICONIQ Capital, Social Capital, Index Ventures, Kleiner Perkins, and 29 others

ChurnZero

2015

Series B

$35M

119

Washington, United States

JMI Equity, Baird Capital, Grotech Ventures, Middleland Capital, Center for Innovative Technology, and 1 others

Demodesk

2018

Series A

$11M

48

Munich, Germany

Y Combinator, Global Founders Capital, Balderton Capital, Kleiner Perkins, Target Global, and 7 others

Stonly

2018

Seed

$4M

33

Levallois, France

Accel, Thibaud Elziere, Jonathan Benhamou, Eduardo Ronzano, Renaud Visage, and 2 others

Limitless

2016

Series B

$21M

81

London, United Kingdom

Megan Neale, Megan Neale, Roger Beadle

more

Unilever Ventures, AlbionVC, Downing Ventures, Redline Capital, Genesys

UserIQ

2014

Other

$8M

50

Atlanta, United States

BIP Capital, Tech Square Ventures, BLH Venture Partners, Accelerant Venture Capital

CustomerSuccessBox

2018

Seed

$1M

26

San Francisco, United States

Pi Ventures, Axilor Ventures

ClientSuccess

2014

Seed

$6M

28

Lehi, United States

Album VC, Techstars Ventures, Cervin Ventures, Josh James, Service Provider Capital, and 10 others

Chameleon

2015

Seed

$2M

44

San Francisco, United States

True Ventures, Vast Ventures, Sheel Mohnot, Maiden Lane Ventures, Auren Hoffman

LOU

2018

Pre-Seed

-

11

Austin, United States

M13, Techstars, Techstars New York City Accelerator

Onboardlist

2019

Other

-

6

Portland, United States

Chris Tsongas

more

Data Onboarding

Software to streamline customer data ingestion during onboarding

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Flatfile

2018

Series A

$45M

48

Denver, United States

Two Sigma Ventures, Scale Venture Partners, Afore Capital, Alumni Ventures Group, Soma Capital, and 21 others

Osmos

2019

Series A

$13M

12

Seattle, United States

Lightspeed Venture Partners, CRV, Pear VC, SV Angel

OneSchema

2021

Other

-

3

San Francisco, United States

Christina Gilbert

more

Dromo

0

Other

-

-

Seattle, Washinton

Ankit Goyal

more

Implementation

Project management software for recurring product onboarding workflows for both teams and customers

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Pipefy

2013

Series B

$64M

476

San Francisco, United States

Trinity Ventures, Insight Partners, OpenView, 500 Startups, Valor Capital Group, and 11 others

Lessonly

2012

Acquired

$29M

264

Indianapolis, United States

OpenView, Allos Ventures, AXA Venture Partners, Alumni Ventures Group, High Alpha, and 8 others

Spekit

2018

Series A

$16M

81

Denver, United States

Bonfire Ventures, Matchstick Ventures, Foundry Group, Renegade Partners, Operator Collective, and 3 others

Process Street

2014

Series A

$15M

58

San Francisco, United States

Blackbird Ventures, Accel, AngelPad, New Ground Ventures, Vinay Patankar, and 10 others

Accord

2020

Seed

$7M

36

San Francisco, United States

Stripe, Y Combinator, Mike Murchison, Stephanie Schatz

Baton

2015

Series A

$10M

29

New York, United States

Activant Capital, Global Founders Capital, Carsten Thoma

Mobile Product Onboarding

Software to develop manage product onboarding flows for mobile apps

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Candu

2019

Seed

$7M

17

San Francisco, United States

Two Sigma Ventures, Angular Ventures

Pointzi

2017

Seed

-

7

San Francisco, United States

500 Startups

Jiny.io

2017

Seed

$1M

-

Bangalore, India

Kushagra Sinha, Sahil Sachdeva

more

3one4 Capital, Ankur Capital, Phanindra Sama

Software Product Onboarding

Software to build and improve SaaS product onboarding experiences

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Pendo

2013

Series F

$360M

764

Raleigh, United States

Sapphire Ventures, Contour Venture Partners, Battery Ventures, Spark Capital, B Capital Group, and 11 others

Whatfix

2014

Series D

$140M

622

San Jose, United States

Sequoia Capital India, SoftBank Vision Fund, Stellaris Venture Partners, Helion Venture Partners, Eight Roads Ventures India, and 13 others

WalkMe

2011

IPO

$308M

1054

San Francisco, United States

Insight Partners, Greenspring Associates, EDBI, Scale Venture Partners, Mangrove Capital Partners, and 4 others

UserLeap

2018

Other

$58M

49

San Francisco, United States

Bobby Lo

more

Hack VC, First Round Capital, LLC, Agile Angel, Accel Partners, LP, Elad Gil, Jack Altman, Akshay Kothari, Ben Porterfield, Bobby Lo, Dylan Field, AH Capital Management, LLC dba Andreessen Horowitz, Lenny Rachitsky

Userlane

2015

Series B

$16M

100

München, Germany

Five Elms Capital, Capnamic Ventures, High-Tech Grunderfonds, Commerzbank, main incubator, and 1 others

Apty

2017

Series A

$13M

83

Austin, United States

Companyon Ventures, 645 Ventures, Reformation Partners, Gaingels, Creative Co Capital, and 3 others

GuideCX

2017

Series A

$15M

93

Draper, United States

Album VC, Sorenson Ventures, EPIC Ventures, Prelude Fund, Orchard Venture Partners

Stonly

2018

Seed

$4M

33

Levallois, France

Accel, Thibaud Elziere, Jonathan Benhamou, Eduardo Ronzano, Renaud Visage, and 2 others

Appcues

2013

Series A

$14M

69

Boston, United States

Sierra Ventures, Atlas Venture, Accomplice, Dharmesh Shah, David Cancel, and 12 others

Userpilot

2018

Seed

$1M

33

San Francisco, United States

Thabet Gharabeh, Yazan Sehwail

more

500 Startups

Everafter.ai

2019

Seed

-

27

Tel Aviv, Israel

Noa Danon, Tal Shemesh

more

TLV Partners

Rocketlane

2020

Seed

$3M

26

Walnut, United States

Matrix Partners India, Nexus Venture Partners, iSeed, Krish Subramanian, Jonathan Swanson, and 4 others

Arrows

2020

Seed

$3M

7

Los Angeles, United States

Gradient Ventures, John Curtius, Jeff Lawson, Joshua Schachter, Jason Warner, and 4 others

Bento

2020

Seed

-

4

San Francisco, United States

Y Combinator

UserGuiding

2017

Seed

$1M

43

San Francisco, United States

Collective Spark, Angel Effect, Galata Business Angels, Hackquarters, Aykut Karaalioglu

Inline Manual

2014

Other

-

6

London, United Kingdom

Marek Sotak, Riki Fridrich, Vojtech Kusy

more

Toonimo

2013

Seed

$10M

41

New York, United States

Tuvia Barak, Lux Capital, Dan Kotlicki, Ohad Rozen

Boardme

2016

Other

-

2

Kortrijk, Belgium

Matthijs Stichelbaut

more

HelpHero

2019

Other

-

1

Parnell, New Zealand

Jennifer Tee

more

Elevio

2015

Acquired

$1M

7

Melbourne, Australia

Chris Duell, Matt Trimarchi

more

Blackbird Ventures, AirTree Ventures, Startmate

OnRamp

2019

Pre-Seed

-

6

Waban, United States

NFX, The MBA Fund

FlowDash

2021

Other

-

1

Bengaluru, India

Jatin Sandilya

more

Simpo

2016

Series A

$5M

-

San Francisco, United States

Redpoint, Seedcamp, Elad Gil, UpWest, Janvest Capital Partners, and 1 others

UserTip

2020

Other

-

-

Singapore

Shafiq Yussaini

more

Cohere

2020

Other

$3M

-

New York, United States

Jason Wang

more

Initialized Capital, BoxGroup, Y Combinator, Soma Capital, Chapter One Ventures, and 2 others

Video Based Guidance

Tools that leverage video to enhance the customer onboarding experience

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Loom

2016

Series C

$204M

180

San Francisco, United States

Sequoia Capital, Kleiner Perkins, General Catalyst, Andreessen Horowitz, Y Combinator, and 20 others

Bonjoro

2017

Other

-

22

Sydney, Australia

Grand Prix Capital Pty., Ltd. (GPC), Tidal Ventures, Equity Venture Partners (EVP), Equity Venture Partners

Hippo Video

2016

Series A

$6M

105

Newark, United States

Falcon Edge Capital, Exfinity Venture Partners, Kae Capital, Surge

Sendspark

2019

Seed

-

6

San Antonio, United States

Active Capital, 500 Startups, Venture for America

Financing

Top Investors

Investor

Companies Backed

Rounds Participated In

Rounds Led

Companies

Insight Partners

3

10

7

Pipefy, Gainsight, WalkMe

Kleiner Perkins

3

8

2

Intercom, Loom, Demodesk

Salesforce Ventures

3

12

0

Pendo, Gainsight, Process Street

Accel

2

6

6

Process Street, Stonly

Battery Ventures

2

18

4

Pendo, Gainsight

OpenView

2

6

4

Pipefy, Lessonly

Album VC

2

6

4

GuideCX, ClientSuccess

Bessemer Venture Partners

2

9

3

Intercom, Gainsight

Lightspeed Venture Partners

2

5

3

Gainsight, Osmos

Global Founders Capital

2

4

3

Demodesk, Baton

Scale Venture Partners

2

4

2

WalkMe, Flatfile

Two Sigma Ventures

2

3

2

Flatfile, Candu

Blackbird Ventures

2

8

2

Process Street, Elevio

Social Capital

2

6

1

Intercom, Loom

Gradient Ventures

2

4

1

Flatfile, Arrows

Recent Rounds

Largest Rounds

Company

Segment

Round Date

Round Size

Round Stage

Investors

Accord

Implementation

08/21

$1M

Seed

Mike Murchison, Stephanie Schatz

Pendo

Software Product Onboarding

07/21

$150M

Series F

B Capital Group, General Atlantic, Battery Ventures, Sapphire Ventures, Tiger Global Management, and 6 others

Apty

Software Product Onboarding

07/21

$8M

Series A

645 Ventures, Companyon Ventures, Reformation Partners

Osmos

Data Onboarding

07/21

$13M

Series A

Lightspeed Venture Partners, CRV, SV Angel, Pear VC

Arrows

Software Product Onboarding

06/21

$3M

Seed

Gradient Ventures, John Curtius, Jeff Lawson, Joshua Schachter, Jason Warner, and 4 others

Rocketlane

Software Product Onboarding

06/21

$3M

Seed

Matrix Partners India, Nexus Venture Partners, iSeed, Krish Subramanian, Jonathan Swanson, and 4 others

Whatfix

Software Product Onboarding

06/21

$90M

Series D

SoftBank Vision Fund, Sequoia Capital India, F-Prime Capital, Dragoneer Investment Group, Eight Roads Ventures, and 1 others

Loom

Video Based Guidance

05/21

$130M

Series C

Andreessen Horowitz, Sequoia Capital, Kleiner Perkins, General Catalyst, Coatue, and 1 others

Spekit

Implementation

03/21

$13M

Series A

Foundry Group, Renegade Partners, Bonfire Ventures, Matchstick Ventures, Sahra Growth Capital, and 2 others

Flatfile

Data Onboarding

03/21

$35M

Series A

Scale Venture Partners, Alumni Ventures Group, Soma Capital, Gradient Ventures, Two Sigma Ventures, and 11 others

ChurnZero

Customer Success

03/21

$25M

Series B

JMI Equity, Baird Capital, Grotech Ventures

Accord

Implementation

02/21

$6M

Seed

Stripe, Y Combinator

Limitless

Customer Success

02/21

$10M

Series B

Redline Capital, Genesys, Unilever Ventures, AlbionVC

Intercom

Customer Success

01/21

$1M

Secondary

Victor Koch

Simpo

Software Product Onboarding

12/20

$0M

Series A

Candu

Mobile Product Onboarding

12/20

$5M

Seed

Two Sigma Ventures

Apty

Software Product Onboarding

12/20

$5M

Seed

Companyon Ventures, Gaingels, Reformation Partners, Creative Co Capital, Sidecar Angels, and 2 others

GuideCX

Software Product Onboarding

11/20

$10M

Series A

Sorenson Ventures, EPIC Ventures, Album VC, Prelude Fund, Orchard Venture Partners

Userpilot

Software Product Onboarding

10/20

$1M

Seed

500 Startups

Hippo Video

Video Based Guidance

09/20

$5M

Series A

Falcon Edge Capital, Exfinity Venture Partners, Kae Capital, Surge

Demodesk

Customer Success

09/20

$8M

Series A

Balderton Capital, FundersClub, Target Global

UserGuiding

Software Product Onboarding

08/20

$1M

Seed

Collective Spark, Angel Effect, Galata Business Angels

Bento

Software Product Onboarding

08/20

$0M

Seed

Y Combinator

Userlane

Software Product Onboarding

07/20

$11M

Series B

Five Elms Capital, High-Tech Grunderfonds, Capnamic Ventures, Commerzbank

Sendspark

Video Based Guidance

06/20

$0M

Seed

500 Startups

Loom

Video Based Guidance

05/20

$29M

Series B

Sequoia Capital, Coatue, Kleiner Perkins, General Catalyst, Dylan Field, and 2 others

Spekit

Implementation

05/20

$0M

Seed

Operator Collective

Flatfile

Data Onboarding

05/20

$8M

Seed

Two Sigma Ventures, Alumni Ventures Group, Quiet Capital, Soma Capital, Gradient Ventures, and 9 others

Baton

Implementation

05/20

$10M

Series A

Activant Capital, Global Founders Capital, Carsten Thoma

OnRamp

Software Product Onboarding

05/20

$0M

Pre-Seed

NFX, The MBA Fund

Apty

Software Product Onboarding

04/20

$0M

Seed

Reformation Partners

Userpilot

Software Product Onboarding

04/20

$0M

Seed

500 Startups

Lessonly

Implementation

04/20

$15M

Series C

AXA Venture Partners, Alumni Ventures Group, Zendesk, Rethink Education, Allos Ventures, and 3 others

Process Street

Implementation

02/20

$12M

Series A

Accel, Atlassian, Salesforce Ventures, Gokul Rajaram, Blackbird Ventures, and 4 others

Stonly

Customer Success

02/20

$4M

Seed

Accel, Jonathan Benhamou, Renaud Visage, Clément Buyse

Stonly

Software Product Onboarding

02/20

$4M

Seed

Accel, Jonathan Benhamou, Renaud Visage, Clément Buyse

Whatfix

Software Product Onboarding

02/20

$32M

Series C

Sequoia Capital India, F-Prime Capital, Eight Roads Ventures, Cisco

Candu

Mobile Product Onboarding

01/20

$0M

Seed

Angular Ventures

Everafter.ai

Software Product Onboarding

01/20

$0M

Seed

TLV Partners

WalkMe

Software Product Onboarding

12/19

$90M

Series G

Vitruvian Partners, Insight Partners

Loom

Video Based Guidance

11/19

$30M

Series B

Sequoia Capital, Kleiner Perkins, Dylan Field, Mathilde Collin, Mike Krieger, and 1 others

Userpilot

Software Product Onboarding

11/19

$0M

Pre-Seed

500 Startups

Demodesk

Customer Success

10/19

$2M

Seed

Global Founders Capital, FundersClub, Kleiner Perkins, Y Combinator, Immad Akhund, and 5 others

Pendo

Software Product Onboarding

10/19

$100M

Series E

Sapphire Ventures, General Atlantic, Battery Ventures, Tiger Global Management, FirstMark, and 3 others

Sendspark

Video Based Guidance

10/19

$0M

Pre-Seed

Active Capital, Venture for America

Spekit

Implementation

10/19

$3M

Seed

Bonfire Ventures, Matchstick Ventures, Dan Scheinman

Flatfile

Data Onboarding

09/19

$2M

Pre-Seed

Afore Capital, Liquid 2 Ventures, Founder Collective, Gradient Ventures, Nick Candito, and 1 others

UserGuiding

Software Product Onboarding

09/19

$0M

Seed

Collective Spark, Galata Business Angels, Aykut Karaalioglu

GuideCX

Software Product Onboarding

08/19

$2M

Seed

Album VC

Candu

Mobile Product Onboarding

07/19

$1M

Other

Stonly

Software Product Onboarding

07/19

$0M

Pre-Seed

Thibaud Elziere, Eduardo Ronzano, Jonathan Benhamou, Renaud Visage, Nicolas Steegmann, and 1 others

Stonly

Customer Success

07/19

$0M

Pre-Seed

Thibaud Elziere, Eduardo Ronzano, Jonathan Benhamou, Renaud Visage, Nicolas Steegmann, and 1 others

LOU

Customer Success

07/19

$0M

Pre-Seed

Techstars, M13, Techstars New York City Accelerator

Jiny.io

Mobile Product Onboarding

07/19

$1M

Seed

3one4 Capital, Ankur Capital, Phanindra Sama

Pipefy

Implementation

07/19

$45M

Series B

Insight Partners, Trinity Ventures, OpenView

Candu

Mobile Product Onboarding

06/19

$1M

Pre-Seed

Angular Ventures

Simpo

Software Product Onboarding

06/19

$5M

Seed

Redpoint, Seedcamp, Elad Gil, UpWest, Janvest Capital Partners

Toonimo

Software Product Onboarding

05/19

$3M

Seed

ChurnZero

Customer Success

04/19

$7M

Series A

Baird Capital, Grotech Ventures, Middleland Capital, Center for Innovative Technology, Charlottesville Angel Network

Hippo Video

Video Based Guidance

04/19

$2M

Seed

Surge

Limitless

Customer Success

04/19

$7M

Series A

AlbionVC, Unilever Ventures, Downing Ventures

UserIQ

Customer Success

04/19

$0M

Other

BLH Venture Partners

UserIQ

Customer Success

04/19

$4M

Other

GuideCX

Software Product Onboarding

04/19

$2M

Seed

Album VC, Prelude Fund

Demodesk

Customer Success

03/19

$0M

Pre-Seed

Y Combinator

Whatfix

Software Product Onboarding

03/19

$13M

Series B

Eight Roads Ventures India, F-Prime Capital, Stellaris Venture Partners, Cisco, Helion Venture Partners

Pointzi

Mobile Product Onboarding

03/19

$0M

Seed

Loom

Video Based Guidance

02/19

$11M

Series A

Kleiner Perkins, Dylan Field, Jared Leto, Daniel Gross

WalkMe

Software Product Onboarding

11/18

$10M

Series F

EDBI

GuideCX

Software Product Onboarding

10/18

$1M

Seed

WalkMe

Software Product Onboarding

09/18

$40M

Series F

Insight Partners, Mangrove Capital Partners

Pendo

Software Product Onboarding

09/18

$50M

Series D

Sapphire Ventures, Spark Capital, Battery Ventures, FirstMark, Meritech Capital Partners, and 2 others

Appcues

Software Product Onboarding

08/18

$10M

Series A

Sierra Ventures, Accomplice, Matt Mickiewicz, Andreas Wiele, Kevin Liu, and 5 others

ClientSuccess

Customer Success

07/18

$3M

Seed

Cervin Ventures, Album VC

Process Street

Implementation

06/18

$2M

Seed

New Ground Ventures, Gokul Rajaram, Blackbird Ventures, AirTree Ventures, Nelstone Ventures, and 2 others

Spekit

Implementation

06/18

$0M

Angel

Intercom

Customer Success

03/18

$125M

Series D

Kleiner Perkins, Bessemer Venture Partners, Vulcan Capital, GV

Pipefy

Implementation

03/18

$16M

Series A

Trinity Ventures, OpenView, 500 Startups, Valor Capital Group, Founders Fund, and 6 others

Userlane

Software Product Onboarding

03/18

$5M

Series A

Capnamic Ventures, High-Tech Grunderfonds, FTR Ventures

CustomerSuccessBox

Customer Success

03/18

$1M

Seed

Pi Ventures, Axilor Ventures

Toonimo

Software Product Onboarding

03/18

$1M

Seed

Simpo

Software Product Onboarding

02/18

$0M

Seed

Danny Hadar

Hippo Video

Video Based Guidance

01/18

$0M

Seed

Kae Capital

UserIQ

Customer Success

12/17

$2M

Other

Limitless

Customer Success

12/17

$3M

Seed

Downing Ventures, Unilever Ventures

Lessonly

Implementation

11/17

$8M

Series B

OpenView, High Alpha, Rethink Education, Allos Ventures

Demodesk

Customer Success

11/17

$0M

Grant

ChurnZero

Customer Success

09/17

$3M

Seed

Grotech Ventures, Middleland Capital, Center for Innovative Technology, Charlottesville Angel Network

WalkMe

Software Product Onboarding

07/17

$75M

Series E

Insight Partners

Pendo

Software Product Onboarding

07/17

$25M

Series C

Meritech Capital Partners, Salesforce Ventures, Spark Capital, Battery Ventures, Contour Venture Partners, and 2 others

Toonimo

Software Product Onboarding

06/17

$2M

Seed

Loom

Video Based Guidance

05/17

$3M

Seed

General Catalyst, Point Nine, Slack, Social Capital, Hiten Shah, and 3 others

Gainsight

Customer Success

05/17

$52M

Series E

Lightspeed Venture Partners, Bessemer Venture Partners, Salesforce Ventures, Battery Ventures, Insight Partners, and 3 others

Pipefy

Implementation

05/17

$0M

Seed

DTRIBE Capital

Whatfix

Software Product Onboarding

04/17

$4M

Series A

Stellaris Venture Partners, Square, Girish Mathrubootham, Helion Venture Partners, Pras Hanuma, and 3 others

Intercom

Customer Success

02/17

$50M

Series C

Bessemer Venture Partners, ICONIQ Capital, Social Capital, Index Ventures

UserGuiding

Software Product Onboarding

01/17

$0M

Other

Hackquarters

Pendo

Software Product Onboarding

12/16

$20M

Series B

Spark Capital, Salesforce Ventures, Battery Ventures, Contour Venture Partners, IDEA Fund Partners, and 1 others

Limitless

Customer Success

11/16

$1M

Seed

Unilever Ventures

Userlane

Software Product Onboarding

11/16

$0M

Seed

High-Tech Grunderfonds, Commerzbank, main incubator