Software For Field Workers

Maturing
Megatrend

Real Economy
Opportunity

Summary

55

Featured Companies

$4,310M

Total Raised In Trend

1

B10 Portfolio Companies

Hiring and Funding Speed

Slowest

Fastest

Trend Maturity

Early

Growth

Market

Growth

Trend growth is a proprietary composite score based on the speed of hiring and fundraising. Base11 benchmarks trend growth against the growth of other trends analysed through the Base11 platform.

Avg Trend Benchmark

Software For Field Workers

03/1601/1711/1709/1807/1905/2003/2101/22

Month Of

Yearly Financing

The total amount raised by companies in the trend by year.

$200M$400M$600M$800M$1,000M$1,200M'19'20'21'22

Funding by Segment

Vertical Software60%
Field Activity Automation21%
Asset Management14%
Sales Enablement6%

Segments & Companies

Locations

Select...

Stages

Select...

Investors

Select...

Sort by

Asset Management

Software for companies to track and monitor assets in the field

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

HappyCo

2011

Other

$74M

161

San Francisco, United States

Camber Creek, Alium Capital, 500 Global, Sandalphon Capital, Blackbird Ventures, and 25 others

ServiceMax

2007

Acquired

$284M

689

Pleasanton, United States

Silver Lake, Emergence, Salesforce Ventures, Trinity Ventures, Crosslink Capital, and 12 others

SafetyCulture

2004

Series D

$223M

605

Townsville, Australia

Tiger Global Management, Scott Farquhar, Index Ventures, Blackbird Ventures, Insight Partners, and 8 others

Kurado Inc.

2013

Angel

$1M

9

Park City, United States

Marc Esper, Simone Tarantino

more

Wexus Technologies

2014

Pre-Seed

$4M

10

Pleasanton, United States

Chris Terrell, Chris Vines

more

Village Capital, California Energy Commission, Green Spark Ventures, CalCom Solar

ServusConnect

2014

Seed

-

9

Raleigh, United States

Cofounders Capital

LogCheck

2012

Acquired

$3M

3

New York, United States

Contour Venture Partners, Third Sphere, NYSERDA, Brooklyn Bridge Ventures

AkitaBox

2014

Seed

$1M

-

Madison, United States

BrightStar Wisconsin Foundation, Rock Oak Capital Partners, gener8tor, Stateline Angels

SightPlan

2013

Acquired

$1M

-

Orlando, United States

RET Ventures

Field Activity Automation

Tools to help workers track and automate tasks in the field

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Branch

2015

Series C

$633M

151

Minneapolis, United States

Addition, Neuberger Berman Group, Bonfire Ventures, Matchstick Ventures, Indeed, and 13 others

Callie Solutions

2015

Other

-

2

Dagsboro, United States

Gregory Hargis

more

Repsly

2008

Seed

$6M

106

Boston, United States

LaunchPad Venture, SaaS Capital, Companyon Ventures, First Beverage Group, Hub Angels Investment Group, and 2 others

Therma

2014

Other

$10M

59

San Francisco, United States

Deciens Capital, URBAN-X, Collaborative Fund, Third Sphere, Jetstream, and 5 others

Parsable

2013

Series D

$133M

139

San Francisco, United States

Lightspeed Venture Partners, Andreessen Horowitz, Saudi Aramco Energy Ventures, Future Fund, Activate Capital Partners, and 15 others

SiteCapture

2009

Other

-

11

Oakland, United States

zipdragon ventures

Showbie

2012

Series A

$12M

72

Edmonton, Canada

Rhino Ventures, Point Nine, Azure Capital Partners, RBC, Fresco Capital, and 5 others

ALICE

2013

Acquired

$39M

83

New York, United States

NeueHouse, Expedia, 645 Ventures, 37 Angels, Jason Finger, and 4 others

iScape

2018

Other

-

16

Arlington Heights, United States

PowWow Mobile

2012

Acquired

$10M

18

San Francisco, United States

Vertical Venture Partners, National Science Foundation, OurCrowd, Prabhu Goel, Kumar Malavalli, and 2 others

Schedule it

2013

Other

-

3

Elizabethtown, United States

Velocity Indiana, Cherub Fund

Poka

2014

Series B

$42M

-

Quebec, Canada

Inovia Capital, SE Ventures, Uncork Capital, Caisse de Depot et Placement du Quebec, 40 North Ventures, and 5 others

In Field Training

Training for service professionals in the field

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Cell-Ed

2014

Seed

$2M

37

Palo Alto, United States

Twilio, Village Capital, Strada Education Network, ECMC Foundation, Lumina Foundation, and 2 others

Authess

2015

Acquired

$3M

3

Boston, United States

LearnLaunch Fund + Accelerator, Bisk Ventures

Sales Enablement

Platforms for sales reps in the field

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Showpad

2011

Series D

$160M

589

Gent, Belgium

Insight Partners, Dawn Capital, Hummingbird Ventures, Korelya Capital, Columbia Lake Partners, and 1 others

Punchh

2010

Acquired

$71M

363

San Mateo, United States

Sapphire Ventures, Cervin, Adams Street Partners, AllianceBernstein, 10X Capital, and 4 others

Joist

2013

Acquired

$14M

48

Toronto, Canada

Golden Ventures, Matrix Partners, Mantella Venture Partners, Citi Ventures, Tom Williams, and 6 others

Alchemy

2017

Other

$12M

79

San Francisco, United States

La Famiglia, Bowery Capital, South Central Ventures

PocketSuite

2013

Seed

$2M

21

San Francisco, United States

Y Combinator, Forum Ventures, Right Side Capital Management, FundersClub

Shelvspace

2012

Series A

$2M

-

Scottsdale, United States

Tallwave Capital, Wavemaker Partners, Clark Landry, Arizona Founders Fund, Kelly Perdew, and 3 others

Vertical Software

Software for field teams in a variety of verticals

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Motive

2013

Series F

$567M

-

San Francisco, United States

Insight Partners, IVP, Index Ventures, Kleiner Perkins, ITOCHU Corporation, and 12 others

Procore

2003

IPO

$650M

3675

Carpinteria, United States

ICONIQ Capital, Bessemer Venture Partners, Tiger Global Management, 12 West Capital, Dragoneer Investment Group, and 10 others

ClassDojo

2011

Series D

$191M

198

San Francisco, United States

General Catalyst, Tencent, Shasta Ventures, SignalFire, GSV Ventures, and 25 others

Fieldwire

2013

Acquired

$41M

235

San Francisco, United States

Menlo Ventures, Formation 8, Trinity Ventures, Brick & Mortar Ventures, Bloomberg Beta, and 7 others

Snapsheet

2011

Series E

$100M

370

Chicago, United States

F-Prime Capital, Tola Capital, USAA, Lightbank, IA Capital Group, and 15 others

Airstrip Technologies

2004

Other

$86M

130

San Antonio, United States

Stephen (Trey) Moore, William Cameron Powell

more

Sequoia Capital, Wellcome Trust, West Health Investment Fund, Qualcomm

Doximity

1993

IPO

$82M

824

San Francisco, United States

Emergence, InterWest Partners, Morgenthaler Ventures, T. Rowe Price, Morgan Stanley, and 2 others

Nearpod

2012

Acquired

$31M

422

Dania, United States

Insight Partners, NewSchools Venture Fund, Reach Capital, Miami Angels, GSV Ventures, and 17 others

Wellframe

2011

Acquired

$45M

178

Boston, United States

F-Prime Capital, Threshold, BlueCross BlueShield Venture Partners, Summer@Highland, Tim Draper, and 11 others

Jobber

2011

Private Equity

$83M

560

Edmonton, Canada

OMERS Ventures, Summit Partners, Point Nine, Version One Ventures, Tech Pioneers Fund

Breezeway

2015

Series B

$36M

83

Boston, United States

Catalyst Investors, Schooner Capital, Tamarisc Ventures, Krillion Ventures, LaunchCapital

Upskill

2010

Acquired

$53M

24

Vienna, United States

Accenture, New Enterprise Associates, Cisco Investments, The Boeing Company, Salesforce Ventures, and 14 others

Brightwheel

2014

Series C

$89M

379

San Francisco, United States

Eniac Ventures, Bessemer Venture Partners, GGV Capital, Addition, Lowercase Capital, and 15 others

Rhumbix

2014

Other

$46M

61

San Francisco, United States

Blackhorn Ventures, Greylock, Tenfore Holdings, S28 Capital, Autodesk, and 10 others

MomentPath

2014

Acquired

$2M

12

Carmel, United States

IU Ventures, Elevate Ventures, Eric Tobias, Scott McCorkle, Michael Browning, and 1 others

RoviTracker

2016

Seed

-

12

West Jordan, United States

BoomStartup

AgileMD

2011

Seed

$2M

15

San Francisco, United States

Y Combinator, Rock Health

WorkBright

2014

Other

$2M

24

Boulder, United States

Arthur Nisnevich, Arthur Nisnevich, David Secunda

more

FG Angels, Right Side Capital Management, Techstars Boulder Accelerator, Marc Bell Ventures, Techstars

Drivewyze

2011

Private Equity

$83M

35

Edmonton, Canada

Inovia Capital, Emergence, Sageview Capital, Kayne Partners, Startup Edmonton

Automile

2013

Series B

$47M

26

Palo Alto, United States

Dawn Capital, Insight Partners, Salesforce Ventures, Point Nine, SaaStr Fund, and 3 others

ShiftMobility

2012

Series A

$2M

13

Redwood City, United States

Toba Capital

Curadite

2016

Seed

-

7

Portland, United States

Elevate Capital

WeConnect

2016

Other

-

-

Green Bay, United States

Brad Libby

more

PlanGrid

2011

Acquired

$69M

-

San Francisco, United States

Sequoia Capital, Y Combinator, Tenaya Capital, 500 Global, GV, and 22 others

Figure 1

2012

Series B

$24M

-

Toronto, Canada

Union Square Ventures, Version One Ventures, Kensington Capital Partners Limited, Rho Canada Ventures, Manulife Financial, and 11 others

Top Hat

2009

Series E

$234M

-

Toronto, Canada

Inovia Capital, Emergence, Georgian, Felicis Ventures, Union Square Ventures, and 9 others

Financing

Top Investors

Investor

Companies Backed

Rounds Participated In

Rounds Led

Companies

Insight Partners

5

10

10.0

Motive, Nearpod, Showpad, SafetyCulture, Automile

Emergence

4

14

4.0

Doximity, ServiceMax, Drivewyze, Top Hat

Point Nine

4

10

2.0

HappyCo, Jobber, Showbie, Automile

Inovia Capital

3

10

6.0

Drivewyze, Top Hat, Poka

NewSchools Venture Fund

3

3

2.0

ClassDojo, Nearpod, Brightwheel

Adams Street Partners

3

6

2.0

ClassDojo, ServiceMax, Punchh

Salesforce Ventures

3

9

2.0

ServiceMax, Automile, Upskill

Kleiner Perkins

3

4

1.0

Motive, ServiceMax, Parsable

Golden Ventures

3

9

1.0

Joist, Brightwheel, Top Hat

Version One Ventures

3

12

1.0

Jobber, Top Hat, Figure 1

500 Global

3

6

0.0

Snapsheet, HappyCo, PlanGrid

GV

3

7

0.0

Motive, Parsable, PlanGrid

Lee Linden

3

3

0.0

Motive, ClassDojo, PlanGrid

Brick & Mortar Ventures

3

5

0.0

Fieldwire, Rhumbix, PlanGrid

Uncork Capital

3

11

0.0

ClassDojo, Top Hat, Poka

Recent Rounds

Largest Rounds

Company

Segment

Round Date

Round Size

Round Stage

Investors

Breezeway

Vertical Software

10/22

$15M

Series B

Catalyst Investors, Schooner Capital

Alchemy

Sales Enablement

08/22

$3M

Other

ClassDojo

Vertical Software

07/22

$125M

Series D

Tencent, Adams Street Partners

Motive

Vertical Software

05/22

$150M

Series F

Insight Partners, Kleiner Perkins, BBQ Capital, GV, IVP, and 3 others

Branch

Field Activity Automation

03/22

$75M

Series C

Addition, Indeed, General Atlantic, Crosscut Ventures, Drive Capital

HappyCo

Asset Management

01/22

$52M

Other

Camber Creek, CA Ventures, LLC, Continental Realty Corporation, Bonaventure Capital, Vesta Ventures, and 9 others

Motive

Vertical Software

12/21

$0M

Secondary

BBQ Capital

Rhumbix

Vertical Software

09/21

$11M

Other

Blackhorn Ventures, Tenfore Holdings, Greylock, Darren Bechtel, Task Force X Capital, and 1 others

HappyCo

Asset Management

09/21

$0M

Other

500 Global

Branch

Field Activity Automation

08/21

$48M

Series B

Addition, Bonfire Ventures, Matchstick Ventures, Crosscut Ventures, Drive Capital, and 1 others

Branch

Field Activity Automation

08/21

$500M

Debt

Neuberger Berman Group

Alchemy

Sales Enablement

08/21

$3M

Other

Poka

Field Activity Automation

06/21

$25M

Series B

40 North Ventures, Caisse de Depot et Placement du Quebec, Uncork Capital, SE Ventures, Robert Bosch Venture Capital, and 2 others

SafetyCulture

Asset Management

05/21

$74M

Series D

Insight Partners, Tiger Global Management, Blackbird Ventures, Index Ventures

Motive

Vertical Software

04/21

$190M

Series E

G2VP, BlackRock, IVP, Index Ventures, World Innovation Lab (WiL), and 2 others

Breezeway

Vertical Software

04/21

$6M

Series B

Snapsheet

Vertical Software

03/21

$30M

Series E

Pivot Investment Partners, Ping An Global Voyager, Commerce Ventures, Liberty Mutual Insurance, Tola Capital, and 1 others

Therma

Field Activity Automation

03/21

$10M

Other

Deciens Capital, Collaborative Fund, Jetstream, 2.12 Angels, Rite-Hite, and 2 others

Showbie

Field Activity Automation

02/21

$6M

Series A

Rhino Ventures, ATB Private Equity

Top Hat

Vertical Software

02/21

$130M

Series E

Georgian

Showbie

Field Activity Automation

02/21

$0M

Debt

RBC

Brightwheel

Vertical Software

02/21

$55M

Series C

Addition, Bessemer Venture Partners, Eniac Ventures, Emerson Collective, GGV Capital, and 3 others

Jobber

Vertical Software

01/21

$60M

Private Equity

Summit Partners, OMERS Ventures, Version One Ventures, Tech Pioneers Fund

Brightwheel

Vertical Software

12/20

$0M

Other

Bessemer Venture Partners

Alchemy

Sales Enablement

12/20

$1M

Other

SafetyCulture

Asset Management

10/20

$35M

Series C

Blackbird Ventures, Index Ventures

HappyCo

Asset Management

09/20

$0M

Series A

500 Global

Showbie

Field Activity Automation

08/20

$4M

Series A

Rhino Ventures, Point Nine, Azure Capital Partners

Parsable

Field Activity Automation

08/20

$60M

Series D

Activate Capital Partners, Glade Brook Capital Partners, Alumni Ventures, Lightspeed Venture Partners, Cisco Investments, and 7 others

MomentPath

Vertical Software

08/20

$1M

Seed

Breezeway

Vertical Software

08/20

$8M

Series A

Schooner Capital, LaunchCapital, Tamarisc Ventures, Krillion Ventures

Upskill

Vertical Software

07/20

$0M

Secondary

40 North Ventures

Drivewyze

Vertical Software

07/20

$60M

Private Equity

Sageview Capital

Procore

Vertical Software

07/20

$0M

Secondary

12 West Capital

Poka

Field Activity Automation

06/20

$5M

Other

SE Ventures, Caisse de Depot et Placement du Quebec, Uncork Capital, Inovia Capital, Robert Bosch Venture Capital, and 1 others

Procore

Vertical Software

05/20

$1M

Series I

Global Secure Invest

Procore

Vertical Software

05/20

$150M

Other

D1 Capital Partners

Therma

Field Activity Automation

04/20

$0M

Seed

1st Course Capital

Therma

Field Activity Automation

04/20

$0M

Pre-Seed

URBAN-X, Third Sphere

SafetyCulture

Asset Management

04/20

$36M

Series C

TDM Growth Partners, Blackbird Ventures, Index Ventures, Skip Capital, Malcolm Turnbull, and 1 others

Cell-Ed

In Field Training

03/20

$0M

Seed

ECMC Foundation

ServiceMax

Asset Management

02/20

$80M

Private Equity

Silver Lake, Salesforce Ventures

Top Hat

Vertical Software

02/20

$55M

Series D

Inovia Capital, Georgian, Emergence, Union Square Ventures, Leaders Fund, and 2 others

Breezeway

Vertical Software

12/19

$4M

Other

Wellframe

Vertical Software

11/19

$20M

Series C

BlueCross BlueShield Venture Partners, F-Prime Capital, Threshold

Punchh

Sales Enablement

11/19

$40M

Series C

Sapphire Ventures, Adams Street Partners, AllianceBernstein, 10X Capital

PocketSuite

Sales Enablement

11/19

$1M

Grant

Airstrip Technologies

Vertical Software

10/19

$21M

Other

Upskill

Vertical Software

10/19

$8M

Other

Accenture, The Boeing Company, Cisco, Salesforce Ventures, New Enterprise Associates, and 3 others

Procore

Vertical Software

09/19

$95M

Series I

ICONIQ Capital, Bessemer Venture Partners

Fieldwire

Vertical Software

09/19

$34M

Series C

Menlo Ventures, Brick & Mortar Ventures, Formation 8, Peak State Ventures

Motive

Vertical Software

09/19

$0M

Corporate Round

ITOCHU Corporation, 9Yards Capital

Doximity

Vertical Software

09/19

$0M

Secondary

Employee Stock Option Fund

Procore

Vertical Software

07/19

$98M

Series H

Showpad

Sales Enablement

06/19

$70M

Series D

Insight Partners, Dawn Capital, Silicon Valley Bank, Hummingbird Ventures, Korelya Capital

Rhumbix

Vertical Software

06/19

$14M

Series B

Blackhorn Ventures, Tenfore Holdings, Greylock, Autodesk, S28 Capital, and 2 others

Snapsheet

Vertical Software

05/19

$29M

Series E

Tola Capital, Sedgwick Claims Management Services, F-Prime Capital, OCA Ventures, Liberty Mutual Insurance, and 2 others

Motive

Vertical Software

04/19

$149M

Series D

Greenoaks, GV, IVP, Index Ventures, Scale Venture Partners

Authess

In Field Training

04/19

$0M

Debt

Authess

In Field Training

04/19

$0M

Seed

SightPlan

Asset Management

03/19

$0M

Series B

RET Ventures

MomentPath

Vertical Software

03/19

$0M

Seed

IU Ventures

ClassDojo

Vertical Software

02/19

$35M

Series C

SignalFire, GSV Ventures, General Catalyst, Uncork Capital

ServiceMax

Asset Management

02/19

$0M

Private Equity

Silver Lake

Procore

Vertical Software

12/18

$75M

Series H

Tiger Global Management, Canada Pension Plan Investment Board

Brightwheel

Vertical Software

10/18

$21M

Series B

Bessemer Venture Partners, Eniac Ventures, Chan Zuckerberg Initiative, Golden Ventures, GGV Capital, and 3 others

Wexus Technologies

Asset Management

09/18

$0M

Pre-Seed

Village Capital, Green Spark Ventures

Repsly

Field Activity Automation

08/18

$3M

Debt

SaaS Capital

Cell-Ed

In Field Training

07/18

$2M

Seed

Twilio, Strada Education Network, Lumina Foundation, PG Impact Investments, Points of Light Foundation

Alchemy

Sales Enablement

05/18

$4M

Other

Bowery Capital, South Central Ventures

Alchemy

Sales Enablement

05/18

$0M

Seed

La Famiglia

SafetyCulture

Asset Management

05/18

$45M

Series C

Tiger Global Management, Index Ventures, Blackbird Ventures, Scott Farquhar, Morpheus Ventures

MomentPath

Vertical Software

05/18

$1M

Seed

Elevate Ventures, Eric Tobias, Scott McCorkle, Michael Browning, Mike Simmons

Parsable

Field Activity Automation

04/18

$45M

Series C

Lightspeed Venture Partners, Future Fund, Airbus Ventures, Saudi Aramco Energy Ventures, B37 Ventures

Breezeway

Vertical Software

03/18

$2M

Other

Krillion Ventures

HappyCo

Asset Management

03/18

$11M

Series A

Alium Capital, Sandalphon Capital, Folklore Ventures, Larsen Ventures, PieLab Venture Partners

Motive

Vertical Software

03/18

$50M

Series C

IVP, GV, Index Ventures, Scale Venture Partners

Poka

Field Activity Automation

03/18

$8M

Series A

Uncork Capital, Inovia Capital, Robert Bosch Venture Capital, Espace CDPQ, Leclerc family

Upskill

Vertical Software

03/18

$17M

Corporate Round

Accenture, Cisco Investments, New Enterprise Associates, Ge Ventures, Boeing HorizonX Ventures

Fieldwire

Vertical Software

02/18

$0M

Series B

HILTI

Showpad

Sales Enablement

01/18

$25M

Series C

Insight Partners

Upskill

Vertical Software

01/18

$0M

Other

Revolution, Revolution’s Rise of the Rest Seed Fund

Drivewyze

Vertical Software

01/18

$16M

Other

Inovia Capital

Jobber

Vertical Software

01/18

$16M

Series B

Punchh

Sales Enablement

01/18

$20M

Series B

Sapphire Ventures, Cervin

Schedule it

Field Activity Automation

01/18

$0M

Other

Cherub Fund

Authess

In Field Training

12/17

$1M

Seed

ServusConnect

Asset Management

12/17

$0M

Seed

Cofounders Capital

Brightwheel

Vertical Software

11/17

$0M

Grant

NewSchools Venture Fund

Automile

Vertical Software

10/17

$34M

Series B

Insight Partners, Dawn Capital, Salesforce Ventures, Point Nine, SaaStr Fund

Rhumbix

Vertical Software

09/17

$7M

Series A

Blackhorn Ventures, Greylock, S28 Capital, Brick & Mortar Ventures, Grit Ventures, and 1 others

PlanGrid

Vertical Software

09/17

$0M

Secondary

Employee Stock Option Fund

ALICE

Field Activity Automation

08/17

$26M

Series B

Expedia

Branch

Field Activity Automation

08/17

$10M

Series A

Matchstick Ventures, Crosscut Ventures, M25, Techstars Ventures, Daren Cotter, and 3 others

Wellframe

Vertical Software

07/17

$15M

Series B

F-Prime Capital, Threshold, Eight Roads Ventures

Repsly

Field Activity Automation

07/17

$2M

Seed

LaunchPad Venture, LaunchCapital, Companyon Ventures, Hub Angels Investment Group, Sidecar Angels

Procore

Vertical Software

06/17

$50M

Secondary

Dragoneer Investment Group

Top Hat

Vertical Software

06/17

$8M

Series C

Leaders Fund

Figure 1

Vertical Software

06/17

$10M

Series B

Kensington Capital Partners Limited, Manulife Financial, Samsung NEXT, Union Square Ventures, Version One Ventures, and 2 others

Cell-Ed

In Field Training

06/17

$0M

Other

Village Capital