Software For Field Workers

Maturing
Megatrend

Real Economy
Opportunity

Summary

55

Featured Companies

$3,873M

Total Raised In Trend

1

B10 Portfolio Companies

Hiring and Funding Speed

Slowest

Fastest

Trend Maturity

Early

Growth

Market

Growth

Trend growth is a proprietary composite score based on the speed of hiring and fundraising. Base11 benchmarks trend growth against the growth of other trends analysed through the Base11 platform.

Avg Trend Benchmark

Software For Field Workers

02/1612/1610/1708/1806/1904/2002/21

Month Of

Yearly Financing

The total amount raised by companies in the trend by year.

$200M$400M$600M$800M$1,000M$1,200M'16'17'18'19'20'21

Funding by Segment

Vertical Software59%
Field Activity Automation21%
Asset Management14%
Sales Enablement7%

Segments & Companies

Locations

Select...

Stages

Select...

Investors

Select...

Sort by

Asset Management

Software for companies to track and monitor assets in the field

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

HappyCo (Happy Inspector)

2011

Series A

$12M

119

San Francisco, United States

Alium Capital, 500 Startups, Blackbird Ventures, Sandalphon Capital, Point Nine, and 11 others

SafetyCulture

2004

Series D

$223M

485

Townsville, Australia

Index Ventures, Tiger Global Management, Scott Farquhar, Insight Partners, Blackbird Ventures, and 8 others

ServiceMax

2007

Acquired

$284M

600

Pleasanton, United States

Silver Lake, Salesforce Ventures, Mayfield Fund, Emergence, Trinity Ventures, and 12 others

SightPlan

2013

Series B

$1M

58

Orlando, United States

RET Ventures

ServusConnect

2014

Seed

-

8

Raleigh, United States

Jamie Wohlschlegel, Jeffrey Wohlschlegel, Theo Cotuna

more

Cofounders Capital

Kurado Inc.

2013

Angel

$1M

12

Park City, United States

Marc Esper, Simone Tarantino

more

Wexus Technologies, Inc.

2014

Series A

$4M

13

Pleasanton, United States

Chris Terrell, Chris Vines

more

California Energy Commission, VilCap Investments, Green Spark Ventures, CalCom Solar

LogCheck

2012

Acquired

$3M

9

New York, United States

Urban Us, NYSERDA, Brooklyn Bridge Ventures

AkitaBox

2014

Seed

$1M

-

Madison, United States

BrightStar Wisconsin Foundation, Rock Oak Capital Partners, gener8tor, Stateline Angels

Field Activity Automation

Tools to help workers track and automate tasks in the field

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Showbie

2012

Series A

$12M

85

Edmonton, Canada

Colin Bramm, Roy Pombeiro

more

Point Nine, Rhino Ventures (Formerly Vancouver Founder Fund), Azure Capital Partners, RBC, Fresco Capital, and 5 others

Poka

2014

Series B

$42M

118

Quebec, Canada

Inovia Capital, SE Ventures, Uncork Capital, 40 North Ventures, Caisse de Depot et Placement du Quebec, and 5 others

Therma

2014

Other

$10M

28

San Francisco, United States

Aaron Cohen, Manik Suri

more

URBAN-X, Deciens Capital, Collaborative Fund, Urban Us, Active Impact Investments, and 3 others

Parsable

2013

Series D

$133M

158

San Francisco, United States

Andreessen Horowitz, Lightspeed Venture Partners, First Round Capital, Saudi Aramco Energy Ventures, Future Fund, and 15 others

Repsly

2008

Seed

$6M

103

Boston, United States

LaunchPad Venture Group, SaaS Capital, Companyon Ventures, Hub Angels Investment Group, First Beverage Group, and 2 others

ALICE

2013

Acquired

$39M

102

New York, United States

Expedia, NeueHouse, 37 Angels, 645 Ventures, Jason Finger, and 4 others

Branch

2015

Series B

$558M

99

Minneapolis, United States

Neuberger Berman Group, Addition, Right Side Capital Management, Bonfire Ventures, Daren Cotter, and 11 others

iScape

2018

Other

-

10

Arlington Heights, United States

Patrick Pozzuto

more

FotoNotes

2009

Other

-

10

Oakland, United States

zipdragon ventures

PowWow Mobile

2012

Acquired

$8M

20

San Francisco, United States

Vertical Venture Partners, OurCrowd, Prabhu Goel, VKRM Ventures, Kumar Malavalli, and 1 others

Schedule it

2013

Seed

-

3

Elizabethtown, United States

Velocity Indiana

Callie Solutions

2015

Other

-

1

Dagsboro, United States

Gregory Hargis

more

In Field Training

Training for service professionals in the field

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Cell-Ed

2014

Seed

$2M

39

Palo Alto, United States

Lumina Impact Ventures, Twilio, Village Capital, Strada Education Network, PG Impact Investments, and 2 others

Authess

2015

Acquired

$3M

3

Boston, United States

LearnLaunch Accelerator, Bisk Ventures

Sales Enablement

Platforms for sales reps in the field

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Showpad

2011

Series D

$160M

484

Gent, Belgium

Insight Partners, Dawn Capital, Hummingbird Ventures, Columbia Lake Partners, Korelya Capital, and 1 others

Punchh

2010

Acquired

$71M

285

San Mateo, United States

Sapphire Ventures, Adams Street Partners, Cervin Ventures, AllianceBernstein, Garnett Ventures, and 3 others

Alchemy

2017

Other

$9M

46

San Francisco, United States

Dusko Vesin, Marko Gacesa, Nikola Milinkovic

more

La Famiglia, South Central Ventures

Joist

2013

Acquired

$14M

33

Toronto, Canada

Matrix Partners, Golden Ventures, Mantella Venture Partners, Arjun Sethi, Citi Ventures, and 6 others

PocketSuite

2013

Seed

$2M

10

San Francisco, United States

Y Combinator, Right Side Capital Management, Forum Ventures, FundersClub

Shelvspace

2012

Series A

$2M

9

Scottsdale, United States

Clark Landry, Wavemaker Partners, Arizona Founders Fund, Kelly Perdew, Cobre Capital, and 2 others

Vertical Software

Software for field teams in a variety of verticals

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

KeepTruckin

2013

Series E

$417M

2131

San Francisco, United States

IVP (Institutional Venture Partners), Greenoaks Capital, Index Ventures, Scale Venture Partners, G2VP, and 9 others

Brightwheel

2014

Series C

$89M

263

San Francisco, United States

Bessemer Venture Partners, Addition, GGV Capital, Eniac Ventures, Lowercase Capital, and 16 others

Jobber

2011

Private Equity

$83M

355

Edmonton, Canada

Summit Partners, OMERS Ventures, Point Nine, Version One Ventures, Tech Pioneers Fund

Procore

2003

IPO

$650M

2458

Carpinteria, United States

ICONIQ Capital, Bessemer Venture Partners, D1 Capital Partners, Tiger Global Management, Dragoneer Investment Group, and 9 others

Doximity

1993

IPO

$82M

662

San Francisco, United States

Emergence, InterWest Partners, Threshold, Morgan Stanley, Morgenthaler Ventures, and 1 others

Nearpod

2012

Acquired

$31M

370

Dania, United States

Insight Partners, NewSchools Venture Fund, Reach Capital, GSV Ventures, Emerson Collective, and 16 others

Wellframe

2011

Series C

$45M

167

Boston, United States

F-Prime Capital, Threshold, Blue Venture Fund, Summer@Highland, Eight Roads Ventures, and 11 others

Snapsheet

2011

Series E

$100M

263

Chicago, United States

F-Prime Capital, Lightbank, Tola Capital, USAA, Ping An Global Voyager, and 15 others

Fieldwire

2013

Series C

$41M

109

San Francisco, United States

Menlo Ventures, Formation 8, Trinity Ventures, AngelPad, Brick & Mortar Ventures, and 7 others

ClassDojo

2011

Series C

$66M

125

San Francisco, United States

General Catalyst, SignalFire, GSV Ventures, Shasta Ventures, Uncork Capital, and 24 others

Top Hat

2009

Series E

$234M

478

Toronto, Canada

Inovia Capital, Georgian, Felicis Ventures, Emergence, Union Square Ventures, and 9 others

Drivewyze

2011

Private Equity

$83M

104

Edmonton, Canada

Inovia Capital, Emergence, Sageview Capital, Kayne Partners, Startup Edmonton

Breezeway

2015

Series B

$21M

49

Boston, United States

Schooner Capital, Tamarisc Ventures, Krillion Ventures, LaunchCapital

Airstrip Technologies

2004

Other

$86M

82

San Antonio, United States

Stephen (Trey) Moore, William Cameron Powell

more

Sequoia Capital, Wellcome Trust, West Health Investment Fund, Qualcomm

Figure 1

2012

Series B

$24M

94

Toronto, Canada

Union Square Ventures, Version One Ventures, Kensington Capital Partners Limited, Rho Canada Ventures, Graph Ventures, and 11 others

WorkBright

2014

Other

$2M

24

Boulder, United States

Arthur Nisnevich, Arthur Nisnevich, David Secunda

more

FG Angels, Right Side Capital Management, Marc Bell Ventures, Techstars Boulder Accelerator, Techstars

RoviTracker

2016

Seed

-

11

West Jordan, United States

BoomStartup

Rhumbix

2014

Series C

$41M

33

San Francisco, United States

Greylock, Blackhorn Ventures, S28 Capital, Tenfore Holdings, Glynn Capital Management, and 9 others

Automile

2013

Series B

$47M

36

Palo Alto, United States

Felix Rosén, Hervé Soursou, Jacob Pontén

more

Salesforce Ventures, Point Nine, Insight Partners, Dawn Capital, SaaStr Fund, and 3 others

AgileMD

2011

Seed

$2M

14

San Francisco, United States

Y Combinator, Rock Health

Upskill

2010

Acquired

$53M

34

Vienna, United States

Accenture, New Enterprise Associates, Cisco, 40 North Ventures, The Boeing Company, and 13 others

ShiftMobility

2012

Series A

$2M

17

Redwood City, United States

Toba Capital, VK Rajaram

Curadite

2016

Seed

-

8

Portland, United States

Elevate Capital

MomentPath

2014

Seed

$2M

10

Carmel, United States

IU Ventures, Elevate Ventures, Eric Tobias, Scott McCorkle, Michael Browning, and 1 others

WeConnect

2016

Other

-

-

Green Bay, United States

Brad Libby

more

PlanGrid

2011

Acquired

$69M

-

San Francisco, United States

Sequoia Capital, Tenaya Capital, Y Combinator, 500 Startups, Initialized Capital, and 22 others

Financing

Top Investors

Investor

Companies Backed

Rounds Participated In

Rounds Led

Companies

Insight Partners

4

9

9

SafetyCulture, Showpad, Nearpod, Automile

Emergence

4

14

4

Doximity, Top Hat, ServiceMax, Drivewyze

Point Nine

4

10

2

Jobber, HappyCo (Happy Inspector), Showbie, Automile

Inovia Capital

3

10

6

Top Hat, Poka, Drivewyze

NewSchools Venture Fund

3

3

2

Brightwheel, Nearpod, ClassDojo

Salesforce Ventures

3

8

2

ServiceMax, Automile, Upskill

Golden Ventures

3

9

1

Brightwheel, Top Hat, Joist

Version One Ventures

3

12

1

Jobber, Top Hat, Figure 1

GV

3

6

0

KeepTruckin, Parsable, PlanGrid

Uncork Capital

3

11

0

Top Hat, ClassDojo, Poka

Lee Linden

3

3

0

KeepTruckin, ClassDojo, PlanGrid

Brick & Mortar Ventures

3

5

0

Fieldwire, Rhumbix, PlanGrid

Right Side Capital Management

3

3

0

Branch, WorkBright, PocketSuite

Dawn Capital

2

9

5

Showpad, Automile

ICONIQ Capital

2

5

4

Procore, Brightwheel

Recent Rounds

Largest Rounds

Company

Segment

Round Date

Round Size

Round Stage

Investors

Branch

Field Activity Automation

08/21

$500M

Debt

Neuberger Berman Group

Branch

Field Activity Automation

08/21

$48M

Series B

Addition, Bonfire Ventures, Drive Capital, Matchstick Ventures, Crosscut Ventures, and 1 others

Alchemy

Sales Enablement

08/21

$3M

Other

Poka

Field Activity Automation

06/21

$25M

Series B

40 North Ventures, Uncork Capital, SE Ventures, Caisse de Depot et Placement du Quebec, Robert Bosch Venture Capital, and 2 others

Rhumbix

Vertical Software

05/21

$6M

Series C

SafetyCulture

Asset Management

05/21

$74M

Series D

Insight Partners, Tiger Global Management, Blackbird Ventures, Index Ventures

KeepTruckin

Vertical Software

04/21

$190M

Series E

G2VP, BlackRock, IVP (Institutional Venture Partners), Greenoaks Capital, Index Ventures, and 2 others

Breezeway

Vertical Software

04/21

$6M

Series B

Snapsheet

Vertical Software

03/21

$30M

Series E

Ping An Global Voyager, Pivot Investment Partners, Commerce Ventures, Tola Capital, Liberty Mutual Insurance, and 1 others

Therma

Field Activity Automation

03/21

$10M

Other

Deciens Capital, Collaborative Fund, Active Impact Investments, Govtech Fund, Rite-Hite, and 1 others

Showbie

Field Activity Automation

02/21

$6M

Series A

Rhino Ventures (Formerly Vancouver Founder Fund), ATB Private Equity

Top Hat

Vertical Software

02/21

$130M

Series E

Georgian

Showbie

Field Activity Automation

02/21

$0M

Debt

RBC

Brightwheel

Vertical Software

02/21

$55M

Series C

Addition, Bessemer Venture Partners, Emerson Collective, GGV Capital, Kevin Hartz, and 4 others

Wexus Technologies, Inc.

Asset Management

02/21

$0M

Series A

Jobber

Vertical Software

01/21

$60M

Private Equity

Summit Partners, Version One Ventures, OMERS Ventures, Tech Pioneers Fund

Brightwheel

Vertical Software

12/20

$0M

Other

Bessemer Venture Partners

Alchemy

Sales Enablement

12/20

$1M

Other

SafetyCulture

Asset Management

10/20

$35M

Series C

Blackbird Ventures, Index Ventures

HappyCo (Happy Inspector)

Asset Management

09/20

$0M

Series A

500 Startups

Showbie

Field Activity Automation

08/20

$4M

Series A

Rhino Ventures (Formerly Vancouver Founder Fund), Point Nine, Azure Capital Partners

Parsable

Field Activity Automation

08/20

$60M

Series D

Glade Brook Capital Partners, Activate Capital Partners, Alumni Ventures Group, Lightspeed Venture Partners, Honeywell, and 7 others

MomentPath

Vertical Software

08/20

$1M

Seed

Breezeway

Vertical Software

08/20

$8M

Series A

Schooner Capital, LaunchCapital, Tamarisc Ventures, Krillion Ventures

Upskill

Vertical Software

07/20

$0M

Secondary

40 North Ventures

Drivewyze

Vertical Software

07/20

$60M

Private Equity

Sageview Capital

Poka

Field Activity Automation

06/20

$5M

Other

SE Ventures, Uncork Capital, Inovia Capital, Caisse de Depot et Placement du Quebec, Robert Bosch Venture Capital, and 1 others

Procore

Vertical Software

05/20

$1M

Series I

Global Secure Invest

Procore

Vertical Software

05/20

$150M

Other

D1 Capital Partners

Therma

Field Activity Automation

04/20

$0M

Pre-Seed

URBAN-X, Urban Us

SafetyCulture

Asset Management

04/20

$36M

Series C

TDM Growth Partners, Blackbird Ventures, Index Ventures, Skip Capital, Malcolm Turnbull, and 1 others

Cell-Ed

In Field Training

03/20

$0M

Seed

ECMC Foundation

ServiceMax

Asset Management

02/20

$80M

Private Equity

Silver Lake, Salesforce Ventures

Top Hat

Vertical Software

02/20

$55M

Series D

Inovia Capital, Georgian, Union Square Ventures, Emergence, Leaders Fund, and 2 others

Breezeway

Vertical Software

12/19

$4M

Other

Wellframe

Vertical Software

11/19

$20M

Series C

Blue Venture Fund, F-Prime Capital, Threshold

Punchh

Sales Enablement

11/19

$40M

Series C

Sapphire Ventures, Adams Street Partners, AllianceBernstein

PocketSuite

Sales Enablement

11/19

$1M

Grant

Airstrip Technologies

Vertical Software

10/19

$21M

Other

Upskill

Vertical Software

10/19

$8M

Other

Accenture, Cisco, New Enterprise Associates, The Boeing Company, GE Ventures

Procore

Vertical Software

09/19

$95M

Series I

ICONIQ Capital, Bessemer Venture Partners

Fieldwire

Vertical Software

09/19

$34M

Series C

Menlo Ventures, Formation 8, Brick & Mortar Ventures, Peak State Ventures

KeepTruckin

Vertical Software

09/19

$0M

Corporate Round

ITOCHU Corporation, 9Yards Capital

Procore

Vertical Software

07/19

$98M

Series H

Showpad

Sales Enablement

06/19

$70M

Series D

Insight Partners, Dawn Capital, Silicon Valley Bank, Hummingbird Ventures, Korelya Capital

Rhumbix

Vertical Software

06/19

$14M

Series B

Blackhorn Ventures, Tenfore Holdings, Greylock, Autodesk, Glynn Capital Management, and 2 others

Snapsheet

Vertical Software

05/19

$29M

Series E

Tola Capital, F-Prime Capital, Sedgwick Claims Management Services, OCA Ventures, Nationwide Ventures, and 2 others

KeepTruckin

Vertical Software

04/19

$149M

Series D

Greenoaks Capital, IVP (Institutional Venture Partners), GV, Index Ventures, Scale Venture Partners

Authess

In Field Training

04/19

$0M

Debt

Authess

In Field Training

04/19

$0M

Seed

SightPlan

Asset Management

03/19

$0M

Series B

RET Ventures

MomentPath

Vertical Software

03/19

$0M

Seed

IU Ventures

ClassDojo

Vertical Software

02/19

$35M

Series C

SignalFire, GSV Ventures, General Catalyst, Uncork Capital

ServiceMax

Asset Management

02/19

$0M

Private Equity

Silver Lake

Procore

Vertical Software

12/18

$75M

Series H

Tiger Global Management, Canada Pension Plan Investment Board

Brightwheel

Vertical Software

10/18

$21M

Series B

Bessemer Venture Partners, RRE Ventures, GGV Capital, Golden Ventures, Eniac Ventures, and 3 others

Wexus Technologies, Inc.

Asset Management

09/18

$0M

Pre-Seed

VilCap Investments, Green Spark Ventures

Repsly

Field Activity Automation

08/18

$3M

Debt

SaaS Capital

Cell-Ed

In Field Training

07/18

$2M

Seed

Lumina Impact Ventures, Twilio, Strada Education Network, PG Impact Investments, The Points of Light Civic Accelerator

Alchemy

Sales Enablement

05/18

$4M

Other

South Central Ventures

Alchemy

Sales Enablement

05/18

$0M

Seed

La Famiglia

SafetyCulture

Asset Management

05/18

$45M

Series C

Tiger Global Management, Index Ventures, Blackbird Ventures, Morpheus Ventures, Scott Farquhar

MomentPath

Vertical Software

05/18

$1M

Seed

Elevate Ventures, Eric Tobias, Scott McCorkle, Michael Browning, Mike Simmons

Parsable

Field Activity Automation

04/18

$45M

Series C

Lightspeed Venture Partners, Future Fund, Saudi Aramco Energy Ventures, Airbus Ventures, B37 Ventures

Breezeway

Vertical Software

03/18

$2M

Other

Krillion Ventures

HappyCo (Happy Inspector)

Asset Management

03/18

$1M

Series A

Alium Capital, Sandalphon Capital, Folklore Ventures, Larsen Ventures, PieLab Venture Partners

KeepTruckin

Vertical Software

03/18

$50M

Series C

IVP (Institutional Venture Partners), GV, Index Ventures, Scale Venture Partners

Poka

Field Activity Automation

03/18

$8M

Series A

Uncork Capital, Inovia Capital, Robert Bosch Venture Capital, Espace CDPQ, Leclerc family

Upskill

Vertical Software

03/18

$17M

Corporate Round

Accenture, Cisco, New Enterprise Associates, Boeing HorizonX Ventures, GE Ventures

Fieldwire

Vertical Software

02/18

$0M

Series B

HILTI

Showpad

Sales Enablement

01/18

$25M

Series C

Insight Partners

Upskill

Vertical Software

01/18

$0M

Other

Revolution, Revolution’s Rise of the Rest Seed Fund

Drivewyze

Vertical Software

01/18

$16M

Other

Inovia Capital

Jobber

Vertical Software

01/18

$16M

Series B

Punchh

Sales Enablement

01/18

$20M

Series B

Sapphire Ventures, Cervin Ventures

Authess

In Field Training

12/17

$1M

Seed

ServusConnect

Asset Management

12/17

$0M

Seed

Cofounders Capital

Brightwheel

Vertical Software

11/17

$0M

Grant

NewSchools Venture Fund

Automile

Vertical Software

10/17

$34M

Series B

Insight Partners, Salesforce Ventures, Point Nine, Dawn Capital, SaaStr Fund

Rhumbix

Vertical Software

09/17

$7M

Series A

Blackhorn Ventures, Greylock, Glynn Capital Management, Brick & Mortar Ventures, S28 Capital, and 1 others

PlanGrid

Vertical Software

09/17

$0M

Secondary

ESO Fund

ALICE

Field Activity Automation

08/17

$26M

Series B

Expedia

Branch

Field Activity Automation

08/17

$10M

Series A

M25, Daren Cotter, Matchstick Ventures, Crosscut Ventures, March Capital, and 3 others

Wellframe

Vertical Software

07/17

$15M

Series B

F-Prime Capital, Threshold, Eight Roads Ventures

Repsly

Field Activity Automation

07/17

$2M

Seed

LaunchPad Venture Group, LaunchCapital, Companyon Ventures, Sidecar Angels, Hub Angels Investment Group

Procore

Vertical Software

06/17

$50M

Secondary

Dragoneer Investment Group

Top Hat

Vertical Software

06/17

$8M

Series C

Leaders Fund

Figure 1

Vertical Software

06/17

$10M

Series B

Kensington Capital Partners Limited, Union Square Ventures, Version One Ventures, Samsung NEXT, Manulife Financial, and 2 others

Cell-Ed

In Field Training

06/17

$0M

Other

Village Capital

Snapsheet

Vertical Software

05/17

$12M

Series D

Tola Capital

KeepTruckin

Vertical Software

05/17

$18M

Series B

Scale Venture Partners, GV, Index Ventures

Upskill

Vertical Software

04/17

$0M

Series B

New Enterprise Associates, The Boeing Company, NextGen Venture Partners, SineWave Ventures, Boeing HorizonX Ventures, and 2 others

Shelvspace

Sales Enablement

03/17

$1M

Series A

Arizona Founders Fund, Jonathan Payne

Nearpod

Vertical Software

03/17

$21M

Series B

Insight Partners, Reach Capital, GSV Ventures, Krillion Ventures, Cito Ventures

Brightwheel

Vertical Software

02/17

$10M

Series A

GGV Capital, ICONIQ Capital, RRE Ventures, Golden Ventures, Eniac Ventures, and 5 others

Top Hat

Vertical Software

02/17

$23M

Series C

Union Square Ventures, Uncork Capital, Emergence, Inovia Capital, Golden Ventures, and 2 others

ServusConnect

Asset Management

02/17

$0M

Seed

Cofounders Capital

Curadite

Vertical Software

02/17

$0M

Seed

Elevate Capital

Procore

Vertical Software

02/17

$0M

Series H

Bienville Capital

MomentPath

Vertical Software

01/17

$0M

Seed