Video Commerce

Potential
Megatrend

Real Economy
Opportunity

Summary

29

Featured Companies

$574M

Total Raised In Trend

1

B10 Portfolio Companies

Hiring and Funding Speed

Slowest

Fastest

Trend Maturity

Early

Growth

Market

Growth

Trend growth is a proprietary composite score based on the speed of hiring and fundraising. Base11 benchmarks trend growth against the growth of other trends analysed through the Base11 platform.

Avg Trend Benchmark

Video Commerce

11/1709/1807/1905/2003/2101/22

Month Of

Yearly Financing

The total amount raised by companies in the trend by year.

$50M$100M$150M$200M'19'20'21'22

Funding by Segment

Shopable Content42%
Live Shopping Platform30%
Remote Shopping28%

Segments & Companies

Locations

Select...

Stages

Select...

Investors

Select...

Sort by

Live Shopping Platform

Platforms that enable brands and influences to create shopable streams

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Drip

2020

Series A

$52M

24

San Francisco, United States

Base10 Partners, Eniac Ventures, Harlem Capital Partners, Kindred Ventures, Alumni Ventures, and 6 others

ShopShops

2016

Other

-

123

New York, New York

Acrew Capital, Forerunner

talkshoplive

2018

Seed

$11M

26

Los Angeles, United States

Raine Ventures, Fourth Realm, Spero Ventures, Flucas Ventures, Electric Feel Ventures, and 8 others

LiSA

2018

Seed

$3M

10

Düsseldorf, Germany

TechVision Fonds, Venrex, Georgina Smallwood

NTWRK

2018

Series B

$60M

161

Los Angeles, United States

Live Nation Entertainment, Goldman Sachs, Kering, Foot Locker, LionTree, and 6 others

CommentSold

2017

Other

-

224

Huntsville, United States

ZMC, Permira

Popshop Live

2016

Series A

$23M

50

New York, United States

Benchmark, Abstract Ventures, Floodgate, M13, Long Journey Ventures, and 23 others

YEAY

2016

Seed

$5M

18

Berlin, Germany

Mountain Partners, Grazia Equity, Dr. Cornelius Boersch, Elio Leoni Sceti, Erhard Schoewel, and 1 others

Down to Shop

2018

Series A

$16M

1

Los Angeles, United States

Greycroft, Lerer Hippeau, Firstmark

Livescale

2016

Seed

$3M

16

Montréal, Canada

Real Ventures, Luge Capital, FrenchFounders, Granicus Group, Panache Ventures, and 3 others

Remote Shopping

Connects shoppers with sales associates and influencers over video for 1:1 shopping experiences

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

SuperSales Global

2020

Other

-

28

San Francisco, United States

Slava Orekhov

more

Bambuser

2007

IPO

$122M

188

Stockholm, Sweden

Wellstreet, Kistefos Venture Capital, Muirfield Invest, LMK Forward AB, Svenska Handelsbanken, and 8 others

Proximity Insight

2015

Series A

$9M

47

London, United Kingdom

Gresham House Ventures

Salesfloor

2013

Series B

$30M

78

Montréal, Canada

White Star Capital, BDC Venture Capital, Level Equity Management, Jamie True, Jon Claydon

Go Instore

2014

Acquired

-

45

London, United Kingdom

QVentures

Shopable Content

Makes existing video and images shopable by identifying products with computer vision

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

KERV Interactive

2017

Other

$34M

67

Austin, United States

Vestech Partners, Lightspeed, Bessemer Venture Partners, Trinity Capital, Samsung Ventures, and 3 others

Brightcove

2004

IPO

$145M

793

Boston, United States

Accel, General Catalyst, Maverick Ventures, AOL, AllianceBernstein, and 11 others

AiBUY

2007

Other

$1M

20

Dallas, United States

Ryan Scott

more

Bank of America Corp.

Markable Creators(Markable AI)

2016

Series A

$16M

18

New York, United States

Arbor Ventures, Alumni Ventures, Plug and Play, Dentsu, Plum Alley Investments, and 14 others

Wootag

2015

Series A

$4M

27

Singapore, Singapore

Cornerstone Venture Partners Fund, NEXEA Venture Capital & Angel Investors, Wavemaker Partners, Expara Thailand, Euco Investment, and 2 others

Smartzer

2014

Seed

$1M

14

London, United Kingdom

The Mills Fabrica, Jamie True, Startup Loans UK, Catherine De Marignac, Greg Michel, and 10 others

ViSenze

2012

Other

$34M

77

Singapore, Singapore

Chua Tat-Seng, Li Guangda, Oliver Tan

more

Rakuten, WI Harper Group, Rakuten Capital, Sonae IM, Gobi Partners, and 12 others

Clicktivated

2013

Seed

$1M

4

Detroit, United States

Matchstick Ventures, Stadia Ventures, IncWell, Techstars Retail Accelerator, Techstars

Shoplandia Inc.

2015

Other

$1M

3

Stamford, United States

Darren Linkstrom, Mushter Moin, Zia Karim

more

Connecticut Innovations, Mandeep Singh, Simon Young, Prashant Gupta

Pixmoto

2014

Seed

-

4

Boulder, United States

Boomtown Accelerators

WIREWAX

2009

Acquired

-

8

London, United Kingdom

Passion Capital

TheTake

2013

Seed

$2M

9

New York, United States

Archer Gray, Amit Sharma, Demarest Media

Disruptel

2017

Acquired

$3M

6

St Louis, United States

Arch Grants, PJC, Progress Ventures, Mike Baker, Adam Cheyer, and 2 others

DemoUp

2014

Seed

-

1

Berlin, Germany

Born2Grow, Mountain Partners, Rheingau Founders, German Startups Group, Rouven Dresselhaus

Financing

Top Investors

Investor

Companies Backed

Rounds Participated In

Rounds Led

Companies

Mountain Partners

2

2

1.0

YEAY, DemoUp

Dentsu

2

2

0.0

Brightcove, Markable Creators(Markable AI)

Alumni Ventures

2

4

0.0

Drip, Markable Creators(Markable AI)

Jamie True

2

2

0.0

Salesfloor, Smartzer

Muirfield Invest

1

3

3.0

Bambuser

Accel

1

4

3.0

Brightcove

General Catalyst

1

4

3.0

Brightcove

Kistefos Venture Capital

1

2

2.0

Bambuser

LMK Forward AB

1

2

2.0

Bambuser

Wellstreet

1

3

2.0

Bambuser

Grazia Equity

1

2

2.0

YEAY

Base10 Partners

1

2

1.0

Drip

Eniac Ventures

1

1

1.0

Drip

Harlem Capital Partners

1

1

1.0

Drip

Kindred Ventures

1

1

1.0

Drip

Recent Rounds

Largest Rounds

Company

Segment

Round Date

Round Size

Round Stage

Investors

LiSA

Live Shopping Platform

08/22

$3M

Seed

TechVision Fonds, Venrex, Georgina Smallwood

KERV Interactive

Shopable Content

05/22

$12M

Other

Trinity Capital, Plaza Ventures, Vestech Partners

Drip

Live Shopping Platform

05/22

$23M

Series A

Eniac Ventures, Base10 Partners, Harlem Capital Partners, Kindred Ventures, Toy Ventures, and 5 others

Drip

Live Shopping Platform

05/22

$6M

Seed

Drip

Live Shopping Platform

05/22

$23M

Other

Alumni Ventures, Base10 Partners

Proximity Insight

Remote Shopping

03/22

$7M

Series A

Gresham House Ventures

Brightcove

Shopable Content

02/22

$2M

Other

Wootag

Shopable Content

01/22

$2M

Series A

Cornerstone Venture Partners Fund, Wavemaker Partners, Seeds Capital

ViSenze

Shopable Content

11/21

$0M

Other

Global Brain Corporation

NTWRK

Live Shopping Platform

09/21

$50M

Series B

Goldman Sachs, Kering, LionTree, Tenere Capital

KERV Interactive

Shopable Content

09/21

$11M

Other

CommentSold

Live Shopping Platform

08/21

$0M

Secondary

Permira

Down to Shop

Live Shopping Platform

07/21

$15M

Series A

talkshoplive

Live Shopping Platform

07/21

$6M

Seed

Raine Ventures, Electric Feel Ventures, Austin Rosen, Richard Rosenblatt, Andrew Rosen, and 4 others

Popshop Live

Live Shopping Platform

07/21

$20M

Series A

Benchmark, SV Angel, Palm Drive Capital, MANTIS Venture Capital, Long Journey Ventures, and 12 others

Salesfloor

Remote Shopping

06/21

$27M

Series B

Level Equity Management

Livescale

Live Shopping Platform

03/21

$2M

Seed

Luge Capital, Granicus Group, FrenchFounders, Inovia Capital, Panache Ventures, and 2 others

Disruptel

Shopable Content

03/21

$2M

Seed

PJC, Progress Ventures, Mike Baker, Adam Cheyer, Willard Simmons, and 1 others

talkshoplive

Live Shopping Platform

02/21

$3M

Seed

Spero Ventures

Bambuser

Remote Shopping

01/21

$60M

Other

Anders Holch Povlsen, Svenska Handelsbanken, TIN Fonder, Lancelot Asset Management

Markable Creators(Markable AI)

Shopable Content

12/20

$5M

Note

Arbor Ventures, Alumni Ventures, Partech, Tekton Ventures, Bascom Ventures, and 1 others

Disruptel

Shopable Content

10/20

$0M

Grant

Arch Grants

Bambuser

Remote Shopping

09/20

$35M

Other

Svenska Handelsbanken, Harmony Partners, Tenth Avenue Holdings, TIN Fonder, Consensus Asset Management, and 1 others

talkshoplive

Live Shopping Platform

08/20

$0M

Pre-Seed

Fourth Realm, Flucas Ventures

Popshop Live

Live Shopping Platform

07/20

$3M

Seed

Abstract Ventures, Floodgate, M13, Long Journey Ventures, Shrug Capital, and 5 others

talkshoplive

Live Shopping Platform

07/20

$2M

Seed

Ambridge Capital

Bambuser

Remote Shopping

03/20

$12M

Other

Wellstreet, Muirfield Invest

Down to Shop

Live Shopping Platform

01/20

$2M

Other

Smartzer

Shopable Content

12/19

$0M

Seed

The Mills Fabrica

CommentSold

Live Shopping Platform

11/19

$0M

Other

ZMC

NTWRK

Live Shopping Platform

09/19

$10M

Series A

Live Nation Entertainment, Foot Locker, UTA Ventures, Aubrey Graham (Drake), Lalotte Ventures

Clicktivated

Shopable Content

09/19

$0M

Seed

Stadia Ventures

Bambuser

Remote Shopping

07/19

$3M

Other

Muirfield Invest, Wellstreet

Proximity Insight

Remote Shopping

07/19

$2M

Seed

Livescale

Live Shopping Platform

06/19

$1M

Pre-Seed

Real Ventures, Panache Ventures, InnoStart Capital

Popshop Live

Live Shopping Platform

05/19

$0M

Seed

Watertower Ventures

Markable Creators(Markable AI)

Shopable Content

05/19

$5M

Series A

Alumni Ventures, Plug and Play, Dentsu, Plum Alley Investments, FoundersX Ventures, and 3 others

KERV Interactive

Shopable Content

04/19

$11M

Other

Vestech Partners, Lightspeed, Bessemer Venture Partners, Samsung Ventures, Blume Ventures, and 1 others

Bambuser

Remote Shopping

04/19

$2M

Other

Wellstreet, Muirfield Invest

ViSenze

Shopable Content

02/19

$20M

Series C

Sonae IM, Gobi Partners, Global Brain Corporation, UOB Venture, WI Harper Group, and 6 others

Down to Shop

Live Shopping Platform

11/18

$0M

Other

Markable Creators(Markable AI)

Shopable Content

08/18

$1M

Debt

Go Instore

Remote Shopping

07/18

$0M

Other

QVentures

Clicktivated

Shopable Content

07/18

$0M

Seed

Techstars, Matchstick Ventures, Techstars Retail Accelerator

Disruptel

Shopable Content

06/18

$1M

Angel

Markable Creators(Markable AI)

Shopable Content

05/18

$3M

Seed

FoundersX Ventures

NTWRK

Live Shopping Platform

05/18

$0M

Seed

Jimmy Iovine, Main Street Advisors

Popshop Live

Live Shopping Platform

04/18

$0M

Pre-Seed

Progression Fund, AET Fund, Dream Maker Ventures (DMV)

Livescale

Live Shopping Platform

03/18

$0M

Note

Wootag

Shopable Content

10/17

$3M

Seed

Euco Investment, Wavemaker Partners, Spring Singapore

Markable Creators(Markable AI)

Shopable Content

07/17

$0M

Other

Alumni Ventures, Plug and Play, Plum Alley Investments, NOEMIS Ventures, Bascom Ventures, and 3 others

YEAY

Live Shopping Platform

06/17

$5M

Seed

Mountain Partners, Grazia Equity, Dr. Cornelius Boersch, Elio Leoni Sceti, René Obermann, and 1 others

Livescale

Live Shopping Platform

05/17

$0M

Note

Bambuser

Remote Shopping

04/17

$3M

Other

LMK Forward AB

Popshop Live

Live Shopping Platform

12/16

$0M

Pre-Seed

Amadeo Brenninkmeijer

Bambuser

Remote Shopping

11/16

$2M

Other

LMK Forward AB, Avicii aka Tim Bergling

Smartzer

Shopable Content

10/16

$0M

Angel

ViSenze

Shopable Content

09/16

$11M

Series B

Rakuten, WI Harper Group, Enspire Capital, UOB Venture, SPH Media Fund, and 3 others

Salesfloor

Remote Shopping

08/16

$0M

Series A

White Star Capital

Markable Creators(Markable AI)

Shopable Content

07/16

$2M

Seed

MassChallenge, FoundersX Ventures, Cheetah Mobile, Helen Liang, Foxcroft Enterprises, LLC

YEAY

Live Shopping Platform

07/16

$0M

Seed

Grazia Equity, Elio Leoni Sceti, Erhard Schoewel

ViSenze

Shopable Content

04/16

$0M

Series B

Rakuten Capital

Salesfloor

Remote Shopping

02/16

$3M

Seed

BDC Venture Capital, Jamie True, Jon Claydon

ViSenze

Shopable Content

02/16

$0M

Other

Mastercard Start Path

Shoplandia Inc.

Shopable Content

12/15

$1M

Note

Connecticut Innovations, Mandeep Singh, Simon Young, Prashant Gupta

Wootag

Shopable Content

11/15

$0M

Seed

NEXEA Venture Capital & Angel Investors, Expara Thailand

Pixmoto

Shopable Content

09/15

$0M

Seed

Boomtown Accelerators

DemoUp

Shopable Content

09/15

$0M

Seed

Born2Grow

Bambuser

Remote Shopping

09/15

$0M

Seed

DemoUp

Shopable Content

02/15

$0M

Seed

German Startups Group

Smartzer

Shopable Content

10/14

$0M

Angel

Jamie True, Startup Loans UK, Catherine De Marignac, Greg Michel, Charles Henri De Marignac, and 9 others

TheTake

Shopable Content

09/14

$2M

Seed

Archer Gray, Amit Sharma, Demarest Media

DemoUp

Shopable Content

09/14

$0M

Seed

Mountain Partners, Rheingau Founders, Rouven Dresselhaus

Bambuser

Remote Shopping

06/14

$0M

Seed

ViSenze

Shopable Content

02/14

$4M

Series A

Rakuten Capital, UOB Venture, Walden International

Brightcove

Shopable Content

02/14

$40M

Other

Clicktivated

Shopable Content

11/13

$0M

Seed

IncWell

Bambuser

Remote Shopping

06/13

$1M

Corporate Round

The Associated Press

Clicktivated

Shopable Content

06/13

$0M

Seed

Bambuser

Remote Shopping

05/12

$1M

Seed

WIREWAX

Shopable Content

08/11

$0M

Other

Passion Capital

Bambuser

Remote Shopping

08/11

$1M

Seed

Brightcove

Shopable Content

04/10

$12M

Series D

Accel, General Catalyst, Hearst Ventures, Maverick Ventures, AllianceBernstein, and 1 others

Bambuser

Remote Shopping

04/10

$2M

Seed

Bambuser

Remote Shopping

06/09

$1M

Seed

Kistefos Venture Capital

Bambuser

Remote Shopping

07/08

$2M

Seed

Kistefos Venture Capital

Brightcove

Shopable Content

05/08

$5M

Series D

Breyer Capital, Dentsu, TransCosmos, J-Stream, Cyber Communications

Brightcove

Shopable Content

01/07

$60M

Series C

Maverick Ventures, AllianceBernstein, Brookside Capital, Accel, The New York Times, and 6 others

Brightcove

Shopable Content

09/06

$5M

Series B

GE Commercial Finance

Brightcove

Shopable Content

11/05

$16M

Series B

Accel, General Catalyst, AOL, IAC, Hearst Ventures, and 1 others

Brightcove

Shopable Content

03/05

$6M

Series A

Accel, General Catalyst