Video Commerce

Potential
Megatrend

Real Economy
Opportunity

Summary

29

Featured Companies

$433M

Total Raised In Trend

0

B10 Portfolio Companies

Hiring and Funding Speed

Slowest

Fastest

Trend Maturity

Early

Growth

Market

Growth

Trend growth is a proprietary composite score based on the speed of hiring and fundraising. Base11 benchmarks trend growth against the growth of other trends analysed through the Base11 platform.

Avg Trend Benchmark

Video Commerce

11/1709/1807/1905/2003/21

Month Of

Yearly Financing

The total amount raised by companies in the trend by year.

$20M$40M$60M$80M$100M$120M$140M'16'17'18'19'20'21

Funding by Segment

Shopable Content49%
Remote Shopping36%
Live Shopping Platform15%

Segments & Companies

Locations

Select...

Stages

Select...

Investors

Select...

Sort by

Live Shopping Platform

Platforms that enable brands and influences to create shopable streams

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

NTWRK

2018

Series A

$10M

120

Los Angeles, United States

Emerson Yenokida

more

Live Nation Entertainment, Foot Locker, UTA Ventures, Aubrey Graham (Drake), Main Street Advisors, and 1 others

CommentSold

2017

Other

-

132

Huntsville, United States

Permira, ZMC

ShopShops

2016

Other

-

84

New York, New York

talkshoplive

2018

Seed

$9M

10

Los Angeles, United States

Spero Ventures, Raine Ventures, Fourth Realm, Richard Rosenblatt, Austin Rosen, and 5 others

Livescale

2016

Seed

$3M

22

Montréal, Canada

Real Ventures, Luge Capital, Panache Ventures, Inovia Capital, Granicus Group, and 3 others

YEAY

2016

Seed

$5M

22

Berlin, Germany

Grazia Equity, Mountain Partners, Dr. Cornelius Boersch, Elio Leoni Sceti, Erhard Schoewel, and 1 others

Popshop Live

2016

Series A

$23M

39

New York, United States

Abstract Ventures, Floodgate, Benchmark, TQ Ventures, MANTIS Venture Capital, and 22 others

LiSA

2018

Other

-

5

Düsseldorf, Germany

Down to Shop

2018

Series A

$16M

1

Los Angeles, United States

Drip

2020

Other

-

-

New York, New York

Stealth

more

Stealth

Remote Shopping

Connects shoppers with sales associates and influencers over video for 1:1 shopping experiences

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Bambuser

2007

IPO

$122M

148

Stockholm, Sweden

Wellstreet, Muirfield Invest, Kistefos Venture Capital, Handelsbanken, LMK Forward AB, and 8 others

Salesfloor

2013

Series B

$30M

61

Montréal, Canada

Ben Rodier, Cary Goldwax, Oscar Sachs

more

White Star Capital, BDC Venture Capital, Level Equity Management, Jamie True, Jon Claydon

Go Instore

2014

Other

-

53

London, United Kingdom

QVentures

Proximity Insight

2015

Seed

$2M

29

London, United Kingdom

Accelerator London

Supersales

2020

Other

-

-

San Francisco, United States

Slava Orekhov

more

Shopable Content

Makes existing video and images shopable by identifying products with computer vision

Company

Founded

Stage

Raised

Employees (est)

HQ Location

Founder

Investors

Brightcove

2004

IPO

$143M

743

Boston, United States

General Catalyst, Accel, AOL, Maverick Ventures, AllianceBernstein, and 11 others

DemoUp

2014

Seed

-

22

Berlin, Germany

Charles Collet, Stefan Reichel, Thomas Müller

more

Born2Grow, Rheingau Founders, Mountain Partners, Rouven Dresselhaus, German Startups Group

ViSenze

2012

Series C

$34M

95

Singapore, Singapore

Chua Tat-Seng, Li Guangda, Oliver Tan

more

Rakuten, WI Harper Group, Gobi Partners, Mastercard Start Path, Sonae IM, and 11 others

Wootag

2015

Seed

$3M

10

Singapore, Singapore

Raj Sunder

more

NEXEA Venture Capital & Angel Investors, Expara Thailand, Euco Investment, Wavemaker Partners, Spring Singapore

TheTake

2013

Seed

$2M

14

New York, United States

Jared Browarnik, Tyler Cooper

more

Amit Sharma, Archer Gray, Demarest Media

KERV Interactive

2017

Other

$11M

31

Austin, United States

Gary Mittman

more

Bessemer Venture Partners, Vestech Partners, Lightspeed, Samsung Ventures, Blume Ventures, and 1 others

Smartzer

2014

Seed

$1M

16

London, United Kingdom

The Mills Fabrica, Jamie True, Startup Loans UK, Catherine De Marignac, Greg Michel, and 10 others

AiBUY

2007

Other

-

16

Dallas, United States

Ryan Scott

more

WIREWAX

2009

Other

-

24

London, United Kingdom

Passion Capital

Pixmoto

2014

Seed

-

6

Boulder, United States

Boomtown Accelerators

Disruptel

2017

Seed

$3M

7

St Louis, United States

Alex Quinn, John Lowrey

more

Arch Grants, PJC, Progress Ventures, Mike Baker, Adam Cheyer, and 2 others

mai (Markable AI)

2016

Series A

$16M

13

New York, United States

Arbor Ventures, Alumni Ventures Group, Partech, FoundersX Ventures, Dentsu, and 16 others

Clicktivated

2013

Seed

$1M

5

Detroit, United States

Matchstick Ventures, Stadia Ventures, IncWell, Techstars Retail Accelerator, Techstars

Shoplandia Inc.

2015

Other

$1M

2

Stamford, United States

Darren Linkstrom, Mushter Moin, Zia Karim

more

Connecticut Innovations, Mandeep Singh, Simon Young, Prashant Gupta

Financing

Top Investors

Investor

Companies Backed

Rounds Participated In

Rounds Led

Companies

Mountain Partners

2

2

1

DemoUp, YEAY

Dentsu

2

2

0

Brightcove, mai (Markable AI)

Jamie True

2

2

0

Salesfloor, Smartzer

Muirfield Invest

1

3

3

Bambuser

Accel

1

4

3

Brightcove

General Catalyst

1

4

3

Brightcove

Kistefos Venture Capital

1

2

2

Bambuser

LMK Forward AB

1

2

2

Bambuser

Wellstreet

1

3

2

Bambuser

Rakuten

1

2

2

ViSenze

Grazia Equity

1

2

2

YEAY

Anders Holch Povlsen

1

1

1

Bambuser

Avicii aka Tim Bergling

1

1

1

Bambuser

Consensus Asset Management

1

1

1

Bambuser

Handelsbanken

1

2

1

Bambuser

Recent Rounds

Largest Rounds

Company

Segment

Round Date

Round Size

Round Stage

Investors

CommentSold

Live Shopping Platform

08/21

$0M

Secondary

Permira

Down to Shop

Live Shopping Platform

07/21

$15M

Series A

talkshoplive

Live Shopping Platform

07/21

$6M

Seed

Raine Ventures, Richard Rosenblatt, Austin Rosen, Andrew Rosen, Eva Lorenzotti, and 3 others

Popshop Live

Live Shopping Platform

07/21

$20M

Series A

Benchmark, SV Angel, Abstract Ventures, TQ Ventures, MANTIS Venture Capital, and 11 others

Salesfloor

Remote Shopping

06/21

$27M

Series B

Level Equity Management

Livescale

Live Shopping Platform

03/21

$2M

Seed

Luge Capital, Granicus Group, Inovia Capital, Panache Ventures, FounderFuel, and 2 others

Disruptel

Shopable Content

03/21

$2M

Seed

PJC, Progress Ventures, Mike Baker, Adam Cheyer, Willard Simmons, and 1 others

talkshoplive

Live Shopping Platform

02/21

$3M

Seed

Spero Ventures

Bambuser

Remote Shopping

01/21

$60M

Other

Anders Holch Povlsen, Handelsbanken, TIN Fonder, Lancelot Asset Management

mai (Markable AI)

Shopable Content

12/20

$5M

Note

Arbor Ventures, Alumni Ventures Group, Partech, Voyager Capital, Tekton Ventures, and 1 others

Disruptel

Shopable Content

10/20

$0M

Grant

Arch Grants

Bambuser

Remote Shopping

09/20

$35M

Other

Handelsbanken, Harmony Partners, TIN Fonder, Consensus Asset Management, Tenth Avenue Holdings, and 1 others

talkshoplive

Live Shopping Platform

08/20

$0M

Pre-Seed

Fourth Realm

Popshop Live

Live Shopping Platform

07/20

$3M

Seed

Abstract Ventures, Floodgate, TQ Ventures, M13, Backend Capital, and 5 others

Bambuser

Remote Shopping

03/20

$12M

Other

Wellstreet, Muirfield Invest

Down to Shop

Live Shopping Platform

01/20

$2M

Other

Smartzer

Shopable Content

12/19

$0M

Seed

The Mills Fabrica

CommentSold

Live Shopping Platform

11/19

$0M

Other

ZMC

NTWRK

Live Shopping Platform

09/19

$10M

Series A

Live Nation Entertainment, Foot Locker, UTA Ventures, Aubrey Graham (Drake)

Clicktivated

Shopable Content

09/19

$0M

Seed

Stadia Ventures

Bambuser

Remote Shopping

07/19

$3M

Other

Muirfield Invest, Wellstreet

Proximity Insight

Remote Shopping

07/19

$2M

Seed

Livescale

Live Shopping Platform

06/19

$1M

Pre-Seed

Real Ventures, Panache Ventures, InnoStart Capital

Popshop Live

Live Shopping Platform

05/19

$0M

Seed

Watertower Ventures

mai (Markable AI)

Shopable Content

05/19

$5M

Series A

Alumni Ventures Group, Plug and Play Tech Center, Dentsu, FoundersX Ventures, Deepcore, and 4 others

KERV Interactive

Shopable Content

04/19

$11M

Other

Vestech Partners, Bessemer Venture Partners, Lightspeed, Samsung Ventures, Blume Ventures, and 1 others

Bambuser

Remote Shopping

04/19

$2M

Other

Wellstreet, Muirfield Invest

ViSenze

Shopable Content

02/19

$20M

Series C

Gobi Partners, Sonae IM, WI Harper Group, UOB Venture, Rakuten Capital, and 5 others

Down to Shop

Live Shopping Platform

11/18

$0M

Other

mai (Markable AI)

Shopable Content

08/18

$1M

Debt

Go Instore

Remote Shopping

07/18

$0M

Other

QVentures

Clicktivated

Shopable Content

07/18

$0M

Seed

Techstars, Matchstick Ventures, Techstars Retail Accelerator

Disruptel

Shopable Content

06/18

$1M

Angel

mai (Markable AI)

Shopable Content

05/18

$3M

Seed

FoundersX Ventures

NTWRK

Live Shopping Platform

05/18

$0M

Seed

Main Street Advisors, Jimmy Iovine

Popshop Live

Live Shopping Platform

04/18

$0M

Pre-Seed

AET Fund, Progression Fund, Dream Maker Ventures (DMV)

Livescale

Live Shopping Platform

03/18

$0M

Note

Wootag

Shopable Content

10/17

$3M

Seed

Euco Investment, Wavemaker Partners, Spring Singapore

mai (Markable AI)

Shopable Content

07/17

$0M

Other

Alumni Ventures Group, Plum Alley Investments, Plug and Play Tech Center, Bascom Ventures, Springboard Enterprises, and 4 others

mai (Markable AI)

Shopable Content

07/17

$0M

Other

NOEMIS Ventures

YEAY

Live Shopping Platform

06/17

$5M

Seed

Mountain Partners, Grazia Equity, Dr. Cornelius Boersch, Elio Leoni Sceti, René Obermann, and 1 others

Livescale

Live Shopping Platform

05/17

$0M

Note

Bambuser

Remote Shopping

04/17

$3M

Other

LMK Forward AB

Popshop Live

Live Shopping Platform

12/16

$0M

Pre-Seed

Amadeo Brenninkmeijer

Bambuser

Remote Shopping

11/16

$2M

Other

LMK Forward AB, Avicii aka Tim Bergling

Smartzer

Shopable Content

10/16

$0M

Angel

ViSenze

Shopable Content

09/16

$11M

Series B

Rakuten, WI Harper Group, Enspire Capital, UOB Venture, FengHe Group, and 3 others

Salesfloor

Remote Shopping

08/16

$0M

Series A

White Star Capital

mai (Markable AI)

Shopable Content

07/16

$2M

Seed

MassChallenge, FoundersX Ventures, Cheetah Mobile, Helen Liang, Foxcroft Enterprises, LLC

YEAY

Live Shopping Platform

07/16

$0M

Seed

Grazia Equity, Elio Leoni Sceti, Erhard Schoewel

ViSenze

Shopable Content

04/16

$0M

Series B

Rakuten Capital

Salesfloor

Remote Shopping

02/16

$3M

Seed

BDC Venture Capital, Jamie True, Jon Claydon

ViSenze

Shopable Content

02/16

$0M

Other

Mastercard Start Path

Shoplandia Inc.

Shopable Content

12/15

$1M

Note

Connecticut Innovations, Mandeep Singh, Simon Young, Prashant Gupta

Wootag

Shopable Content

11/15

$0M

Seed

NEXEA Venture Capital & Angel Investors, Expara Thailand

Pixmoto

Shopable Content

09/15

$0M

Seed

Boomtown Accelerators

DemoUp

Shopable Content

09/15

$0M

Seed

Born2Grow

Bambuser

Remote Shopping

09/15

$0M

Seed

DemoUp

Shopable Content

02/15

$0M

Seed

German Startups Group

Smartzer

Shopable Content

10/14

$0M

Angel

Jamie True, Startup Loans UK, Catherine De Marignac, Greg Michel, Felicita Eggimann, and 9 others

TheTake

Shopable Content

09/14

$2M

Seed

Amit Sharma, Archer Gray, Demarest Media

DemoUp

Shopable Content

09/14

$0M

Seed

Rheingau Founders, Mountain Partners, Rouven Dresselhaus

Bambuser

Remote Shopping

06/14

$0M

Seed

ViSenze

Shopable Content

02/14

$4M

Series A

Rakuten, Walden International, UOB Venture

Brightcove

Shopable Content

02/14

$40M

Other

ViSenze

Shopable Content

01/14

$0M

Series A

Rakuten Capital

Clicktivated

Shopable Content

11/13

$0M

Seed

IncWell

Bambuser

Remote Shopping

06/13

$1M

Corporate Round

The Associated Press

Clicktivated

Shopable Content

06/13

$0M

Seed

Bambuser

Remote Shopping

05/12

$1M

Seed

WIREWAX

Shopable Content

08/11

$0M

Other

Passion Capital

Bambuser

Remote Shopping

08/11

$1M

Seed

Brightcove

Shopable Content

04/10

$12M

Series D

General Catalyst, Accel, Hearst Ventures, Maverick Ventures, AllianceBernstein, and 1 others

Bambuser

Remote Shopping

04/10

$2M

Seed

Bambuser

Remote Shopping

06/09

$1M

Seed

Kistefos Venture Capital

Bambuser

Remote Shopping

07/08

$2M

Seed

Kistefos Venture Capital

Brightcove

Shopable Content

05/08

$5M

Series D

Breyer Capital, Dentsu, TransCosmos, J-Stream, Cyber Communications

Brightcove

Shopable Content

01/07

$60M

Series C

Maverick Ventures, AllianceBernstein, Brookside Capital, General Catalyst, Accel, and 6 others

Brightcove

Shopable Content

09/06

$5M

Series B

GE Commercial Finance

Brightcove

Shopable Content

11/05

$16M

Series B

General Catalyst, Accel, AOL, IAC, Hearst Ventures, and 1 others

Brightcove

Shopable Content

03/05

$6M

Series A

General Catalyst, Accel